At Merxpert LLC, I manage 12 Amazon Seller Central accounts with combined monthly GMV exceeding $3.2M and full P&L accountability. I launched four private-label brands from ground zero to $150K/month within 70 days.
I reduced portfolio-wide ACoS from 42% to 19% by restructuring campaigns, building negative keyword layers, and reallocating budget. I also implemented weekly Amazon Brand Analytics dashboards to track repeat purchases, market baskets, and share of voice.
Previously, at VirtualAce Inc, I grew ordered product sales 88% year over year for a flagship pet supplement brand and developed PPC strategies across Sponsored Products, Sponsored Brands, and Sponsored Display. At Friendly Trading Post LLC, I optimized more than 5,000 listings, improving indexed keyword count by an average of 40% per ASIN.

