Open to opportunities

Quentin grimal

@quentingrimal

Message

Brand & Content Director building AI-native marketing systems that connect brand and business.

France

Message

What I'm looking for

I’m looking to lead brand and content strategy end to end—connecting brand work to business KPIs—while building AI-powered content operations and measurable dashboards, in a fully remote, async-friendly environment with clear creative and performance outcomes.

I’m a Brand & Content Director with 15 years across global advertisers and top creative agencies, shaping brand strategy end to end—positioning, creative direction, and media budgets up to 12M€.

At Matmut, I own a 12M€ annual media budget and a 2M€ production budget across channels, driving measurable lift in brand consideration, the group’s priority KPI. I also launched and scaled Matmut’s TikTok prevention channel using senior-fronted video formats to make a legacy insurance brand resonate with young audiences.

I authored the brand platform of KOREGE, a wealth-management and life-insurance brand born from the acquisition of HSBC Assurance Vie. In a regulated category, I build AI-powered content operations at scale—LLM-driven workflows generating 1,000+ editorial assets—while pairing generative automation with human editorial craft.

I lead a remote, async team of 5 across strategy, creative, and content, directing agencies against clear objectives and quality benchmarks. I also founded SHUTO, a fully remote B2B SaaS product delivering automated brand-pilot dashboards and reporting frameworks as a product.

Experience

Work history, roles, and key accomplishments

Current

Founder

Current

Shuto

Jan 2025 - Present (1 year 6 months)

Founder of a fully remote B2B SaaS offering automated brand-intelligence dashboards for SMB and mid-market clients. Defined go-to-market, positioning, and buyer journey and built brand-pilot reporting frameworks (awareness, consideration, image, and media performance) from zero.

B2B SaaS Dashboards Data Visualization Go To Market Strategy Positioning

Current

Head of Advertising Strategy

Current

Matmut

Mar 2022 - Present (4 years 4 months)

Owns a €12M annual media budget and €2M production budget across channels for an insurance & financial services group. Leads brand and advertising strategy, launched a TikTok prevention channel, and built AI-powered content operations and reporting tools while managing a remote team of 5.