Open to opportunities

Victoria Ifeyinwa Okakwu

@victoriaok

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Creative strategist and digital marketing professional in Paris, helping brands grow through content and performance.

France

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What I'm looking for

I’m looking to own end-to-end creative and digital marketing—content strategy, paid acquisition, and operations—in fast-moving teams where I can drive measurable growth through creativity and data.

I’m a Paris-based creative strategist and digital marketing professional with 8+ years of experience helping brands grow through compelling content, performance-driven paid campaigns, and sharp operational execution. I work at the intersection of creativity and data, building content strategies that resonate and digital brand systems that scale. I’m equally comfortable writing a newsletter, running Meta and TikTok campaigns, and keeping full-funnel marketing execution moving.

In my current role as Creative Operations and Marketing Manager at The Audace Paris, I lead creative and marketing operations end-to-end—owning content strategy, campaign coordination, and digital brand presence. I develop and manage content calendars, coordinate paid and organic campaign logistics, and build internal workflow systems in Notion to reduce friction and improve visibility across concurrent projects. I also support leadership with strategic planning, stakeholder communication, and post-event reporting.

Previously, as Digital Marketing Manager at Purple Art Gallery, I owned the full digital marketing function across strategy, execution, analytics, and reporting—growing website traffic by 40% and social engagement by 60%. As a founder (iDENTITY by Fifi), I scaled a fashion brand from zero to a consistent 7-figure revenue trajectory, including +75% online sales through Meta paid campaigns, SEO-optimised content, and email marketing via Klaviyo. I bring the same ownership mindset to every challenge: fast, ambitious, and results-focused.

Experience

Work history, roles, and key accomplishments

Current

Creative Ops & Marketing Manager

Current

The Audace Paris

Sep 2024 - Present (1 year 6 months)

Led end-to-end creative and marketing operations, owning content strategy, campaign coordination, and digital brand presence for a Paris-based brand. Built internal workflow systems in Notion to reduce team friction and improve visibility across concurrent projects.

Creative Operations Content Strategy Campaign Coordination Stakeholder Management Workflow Automation Notion

Current

Freelance Creative Strategist

Current

Multiple Clients

Jan 2017 - Present (9 years 2 months)

Delivered end-to-end creative strategy, content production, and performance-driven digital marketing for consumer brands, institutions, and startups across Europe and internationally. Planned and optimized Meta and TikTok acquisition campaigns, produced multi-channel content (newsletters, social, SEO copy), and delivered weekly analytics reports with strategic recommendations.

Creative Strategy Content Production Meta Ads SEO Copywriting Email Marketing A B Testing Analytics

Digital Marketing & Brand Associate

Anotherstar

Jun 2025 - Mar 2026 (9 months)

Managed customer-facing digital touchpoints and brand communications for a hospitality brand with 30+ properties worldwide. Analyzed operational data and customer feedback to drive continuous improvements, while coordinating cross-functional digital workflows and supporting hotel systems (Apaleo, Mamba, Adyen).

Digital Marketing Brand Communications Apaleo Adyen Brand Consistency

Showroom Intern (Fashion Week)

Galvan London

Sep 2024 - Oct 2024 (1 month)

Supported brand content strategy and client-facing storytelling during Paris Fashion Week SS25 for a high-end London luxury brand. Managed VIP buyer appointments and showroom presentation coordination in a fast-paced, high-pressure environment.

Event Logistics Client Coordination Brand storytelling Time Management

Digital Marketing Manager

Purple Art Gallery

Aug 2021 - Nov 2022 (1 year 3 months)

Owned the full digital marketing function for a contemporary art platform from strategy through execution, analytics, and reporting. Grew website traffic by 40% via SEO content strategy and increased social reach and engagement by 60% through data-informed content across Instagram, Facebook, and Twitter/X.

Digital Marketing SEO Strategy Website Traffic Growth Social Media Management Content Strategy performance reporting Email Newsletter Launch Analytics

Welfare Officer & Community Lead

Dayspring CMI

Jan 2016 - Jan 2022 (6 years)

Led community outreach programmes supporting 500+ families, coordinating partner organisations, communications, and impact reporting. Ensured programme delivery through structured coordination and stakeholder management.

Communication Community Outreach Stakeholder Management Communications Coordination Administrative Coordination

Creative Director & Founder

iDENTITY by Fifi

Dec 2014 - Dec 2020 (6 years)

Founded and scaled a consumer fashion brand from zero to a consistent 7-figure revenue trajectory over 6 years, owning creative, marketing, and operations. Grew online sales by 75% using Meta paid campaigns and email marketing (Klaviyo), while maintaining 90% customer retention through relationship-driven content and personalized communications.

Creative Direction Meta Campaigns Klaviyo Conversion Optimization Customer Retention Content Strategy Community Building

Training & Administrative Officer

National Emergency Management Agency

Oct 2012 - Sep 2013 (11 months)

Managed official documentation, stakeholder communications, and training programme coordination at a national government agency. Supported structured delivery of training and administrative processes to ensure smooth operations.

Documentation Management training coordination Administrative Operations