gregoire cally

Led end-to-end visual identity systems and brand orchestration across 360° digital and print touchpoints. Re-engineered creative workflows with collaborative ecosystems and AI-driven automation while mentoring a creative team and building an internal studio.

Directed campaign deployment across Africa, Europe, and Russia with a focus on maintaining 100% brand alignment. Managed multidisciplinary production teams and the global rollout of a unified visual identity through collaborative design systems.

Architected 360° advertising campaigns by translating market intelligence and trends into high-conversion visual storyboards. Oversaw print production from pre-press preparation in InDesign and Photoshop through final press checks, and managed digital campaign asset rollouts.

Governing department-wide art acquisitions and optimizing freelance resource management. Spearheaded French market advertising campaigns, supporting performance tracking, new client acquisition, competitive pitching, and emerging market expansion.

Oversaw high-value accounts with a focus on high-end print production and deliverables. Built and led a creative team with responsibility for departmental budgeting and delivered strategic pitch presentations to drive business development.

Managed the full creative ecosystem, including internal teams and external design partners. Coordinated exhibition stand conception and production, and oversaw the rollout of 360° creative collateral across digital and physical touchpoints.

Led the creation of a comprehensive new brand identity for Tanger Med, including brand architecture and application guidelines. Directed the design and production of original content and ensured final delivery quality assurance across print and digital touchpoints.

Managed full-cycle multi-channel campaign creative development and deployment in the insurance sector while meeting tight deadlines and regulatory standards. Led professional photo and video production and helped integrate social media and direct marketing collateral to improve production efficiency.

Created and oversaw 360° ad campaign lifecycles for premium alcohol and beverage brands across multi-market executions. Directed photo and video shoots from pre-production to final delivery, developed data-driven social media strategies, and supported recruiting and managing a creative team.

Master studies with a major in creation and advertising concepts and a minor in storytelling, focused on art direction and advertising creation.

Bachelor program in marketing and communication strategy.