At PT Indosat Ooredoo Hutchison, I lead segmented campaigns for IM3 across lifecycle, upsell, and cross-sell offers on UMB, SMS, app, and WhatsApp. I also work with e-commerce and banking partners to enable monetization.
In my AVP Mass Market–CVM role, I led prepaid campaigns focused on churn, retention, and reactivation. I scaled WhatsApp CVM from IDR 300M to IDR 8B in monthly revenue and launched tailored win-back and trigger-based journeys.
At PT Smartfren Telecom Tbk, I developed and executed lifecycle campaigns to increase usage and reduce churn. Targeted campaigns maintained churn at 3%, while retention profit increased from 25% to 50%.
I’m a CRM and base monetization specialist with over 9 years of experience in the telecom industry, focused on customer growth, retention, and personalized campaigns. I hold an MBA from SCHOOL OF BUSINESS AND MANAGEMENT, INSTITUT TEKNOLOGI BANDUNG.
