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Purbita Bhakta

@purbitabhakta

Marketing Insights Lead | 9+ yrs Digital Marketing & Analytics | B2C FMCG & B2B (USA/EMEA) | Open to Analytics & Strategy Roles

India

Message

What I'm looking for

Open to Marketing Analyst/Strategy and Account Management roles specifically in onlie marketing eco-system

I am a digital marketing analytics professional who builds data-driven stories and enables non-technical teams to act on performance insights. I have led analytics for client accounts across web, email, search and CRM, supporting full-funnel performance from awareness to conversion.

In my recent role I standardized analytics practices, improved requirement gathering, and drove adoption of a self-serve analytics platform to scale reporting and visualization. I have supported ESG and content teams on KPI definition and resource decisions based on content performance and served as interim analytics lead for North America clients working directly with CXOs.

I have led small analyst teams, collaborated with sales and product stakeholders on GTM and demand-gen initiatives, and delivered enterprise account management and campaign analytics for clients in FMCG and IT. I am open to marketing analytics/strategy or account management roles

Experience

Work history, roles, and key accomplishments

Marketing Insights Lead

BloomAI

Feb 2023 - Feb 2026 (3 years)

1. Supported a US-based asset management client with analytics across web, email, search and CRM to optimize full-funnel performance for the sustainability business and content excellence team.
2. Standardized analytics practices to improve reporting efficiency and stakeholder alignment.
3. Drove adoption of BloomAI analytics platform for quick analytics needs.

Analytics Data Visualization Web Analytics Stakeholder Management Campaign Optimization

Digital Strategist

Altudo

Mar 2020 - Feb 2023 (2 years 11 months)

1. Executed digital strategy offerings including competitive traffic analytics, customer journey mapping, segmentation and personalization; collaborated on lead-gen workshops and GTM for DTC, acquiring six new logos in six months.
2. Collaborated with sales in lead gen workshops to discuss marketing challenges and offer solutions.
3. Managed 2 junior analysts

Digital Strategy Customer Journey Mapping Segmentation Personalization Lead Generation Team Management

Key Account Manager

DDB Mudra

Apr 2018 - Feb 2020 (1 year 10 months)

Managed client relationships and implemented end-to-end digital marketing strategies for FMCG brands across social, web, app and email, maintaining account health and measuring campaign performance.

Account Management Campaign Management Multi channel Marketing performance reporting

Enterprise Account Executive

FrogIdeas

Jul 2016 - Apr 2018 (1 year 9 months)

Maintained enterprise account health, coordinated with delivery teams to devise and execute digital marketing and communication strategies, and produced regular performance reporting for clients.

Account Management Digital Marketing Strategy