Promit Dey
@promitdey
Martech Sales Engineer specializing in AdTech, loyalty, and promotions—turning integrations into winning pre-sales and customer success.
IndiaWhat I'm looking for
I’m an experienced Martech professional with a strong foundation in SaaS, particularly in the AdTech and Loyalty & Promotions landscapes, with over 9 years of experience. I help teams win pre-sales by shaping solution design and go-to-market strategy, then drive post-sales success through platform enablement and optimization.
At Talon.One, I’ve exceeded targets by closing more than $4M USD in accounts across mid-market and enterprise. I run deep technical discovery, map client performance metrics to Talon.One’s value, and architect tailored solutions that fit clients’ existing tech stacks—then support integration onboarding to get to MVP and go-live.
I’m hands-on with POCs and RFI/RFP responses, translating requirements into workable plans and accelerating early platform adoption. I also act as a “voice of customer” by gathering critical customer and internal feedback and relaying it to product teams to influence development.
Before that, I strengthened my integration and attribution expertise across Branch.io and ad operations environments, including attribution API work (SAN integrations) and performance-focused technical POCs. My approach blends solution engineering, partner collaboration, and customer enablement—so teams can scale with confidence.
Experience
Work history, roles, and key accomplishments
Serve as Talon.One integration SME, guiding onboarding to create MVPs and go-live plans and advising clients post-sales to identify and execute upsell opportunities. Translate customer feedback into product improvements and collaborate with partners and agencies to scope joint integrations and adoption.
Exceeded sales targets by closing $4M+ in accounts, with average deal sizes of $80k (mid-market) and $150k (enterprise). Drove technical discovery, solution architecting, and RFI/RFP responses, managed technical POCs, and shaped value-driven proposals mapped to client business objectives and performance metrics.
Delivered technical POCs for key accounts in APAC by implementing Branch features to support client GTM plans and track ROI and key metrics. Led QBRs, managed stakeholder communications to grow account books, and worked with cross-functional teams across Sales, Customer Success, Product, and Engineering to expand platform adoption.
Supported advertiser and partner business development and marketing goals across pre- and post-sales cycles through client growth audits and full-use-case optimization. Built onboarding enablement by developing FAQ/knowledge resources and assisting app developers with Branch SDK integration, while serving as a subject matter expert on attribution APIs and SAN integrations (Meta Ads, Google Ads, Ti
Ad Operations Engineer
YouAppi
Apr 2019 - Oct 2019 (6 months)
Executed technical POCs for multiple MMP, DSP, and SSP agency partners and supported ongoing campaign operations. Owned campaign monitoring and reporting while optimizing LTV performance to improve outcomes across partner campaigns.
Sr. Operations & Account Manager
Halawa UG
Apr 2018 - Apr 2019 (1 year)
Delivered technical POCs for multiple MMP, DSP, and SSP agencies and supported day-to-day operations for partner campaigns. Managed campaign monitoring and reporting and focused on LTV optimization to drive better partner results.
Co-Founder
Celebrom
Sep 2016 - Dec 2017 (1 year 3 months)
Co-founded an e-auction concept for pre-owned and exclusive celebrity items and developed the initial business direction. Built B2B relationships with production houses, media outlets, celebrity fan clubs, auction houses, and charitable foundations to support partnerships and growth.
Education
Degrees, certifications, and relevant coursework
IBS Pune
PGPM (Marketing), Marketing
2014 - 2016
Completed a PGPM in Marketing at IBS Pune from 2014 to 2016.
Pailan College of Management and Technology
Bachelor of Technology (Computer Science), Computer Science
2010 - 2014
Earned a B.Tech in Computer Science at Pailan College of Management and Technology from 2010 to 2014.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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