priya sachdeva
@priyasachdeva
I drive marketplace growth through full-funnel paid media and budget optimization.
IndiaWhat I'm looking for
I've led marketplace and performance marketing for Mars Snacking brands at Publicis Groupe across Blinkit, Zepto, Swiggy Instamart, Amazon, and Flipkart, managing monthly ad budgets of ₹2–3 Crore. My campaign restructuring and tiered SKU strategy improved budget allocation by 15–18%, spend efficiency by 22%, and Q-commerce ROAS from 2.4x to 3.2x.
Previously, I grew paid marketplace performance at Swiss Beauty, where 55% of Amazon sales came through paid ads and paid revenue increased 42% year over year. I combine marketplace operations, forecasting, SEO, catalog optimization, PPC, DSP, reporting, and data-backed media planning to build sales across consumer brands.
Experience
Work history, roles, and key accomplishments
Managed performance marketing campaigns for Mars Snacking brands across Blinkit, Zepto, Swiggy Instamart, Amazon, and Flipkart, overseeing monthly ad budgets of ₹2–3 Crore. Achieved 40–45% of brand sales via paid channels and improved ROAS by 22%.
Education
Degrees, certifications, and relevant coursework
Rukmini Devi Institute of Advanced Studies, IP University
Master of Business Administration, Finance & HR
2015 - 2017
Pursued an MBA with a focus on Finance and HR, developing skills in financial management and human resource strategies.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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