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Priyanka Shinde

@priyankashinde1

Digital Marketing Intern at Trully Capital who generated 250–300 paid-campaign leads and helped reduce CPL through optimization.

India

Message

What I'm looking for

I'm seeking a Senior Executive role in campaign management, digital media operations, performance marketing, client servicing, or business management within a leading media agency.

At Trully Capital, I support campaign execution across Google and Meta platforms, tracking delivery against lead-generation objectives and business KPIs. Paid campaigns generated 250–300 leads across website, Instant Forms, and WhatsApp channels.

I monitor campaign performance and support audience refinement and creative testing; these efforts helped reduce CPL from ₹130–₹150 to ₹80–₹100 and improve lead quality by 25%. I also prepare performance reports and maintain GA4 and Google Tag Manager dashboards.

Earlier, at Niva Bupa Health Insurance, I coordinated 10 advisors and tracked lead contribution and conversion metrics. At Spaces and Places, I assisted with digital campaigns for real-estate clients and developed Meta Lead Forms integrated with WhatsApp API.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Intern

Current

Trully Capital

Sep 2025 - Present (1 year 1 month)

Supported end-to-end campaign execution across Google and Meta platforms, generating 250-300 leads and reducing CPL from ₹130-₹150 to ₹80-₹100. Built reporting dashboards using GA4 and Google Tag Manager.

Google Ads Meta Ads Performance Max YouTube Ads Facebook Ads Instagram Ads GA4 Google Tag Manager Lead Generation Campaign Reporting Competitive Analysis Attribution Analysis Email Marketing

Key Agency Manager

Niva Bupa Health Insurance

Jun 2024 - Nov 2024 (5 months)

Coordinated a team of 10 advisors and supported customer-acquisition initiatives, tracking performance and conversion metrics. Contributed to monthly sales exceeding ₹1 lakh through operational support and team coordination.

Team Coordination Performance Monitoring Lead Management Stakeholder Communication Sales Support

Marketing Intern

Spaces and Places

May 2023 - Jul 2023 (2 months)

Assisted in planning and executing digital campaigns for real-estate clients across Google and Meta platforms. Developed Meta Lead Forms integrated with WhatsApp API to streamline lead capture.

Google Ads Meta Ads Campaign Setup Audience Targeting Lead Generation Meta Lead Forms WhatsApp API Campaign Monitoring