Pritiswony Mohapatra

I’m a results-driven Media Planner & Campaign Analyst with 10+ months of hands-on experience managing end-to-end digital advertising campaigns, budget planning, and performance analytics for US-based markets. I turn campaign data into actionable insights that optimize spend, improve ROI, and drive measurable results.

In my current work at MediaMint, I manage 60+ digital campaigns across short-form and long-form video placements, targeting US audiences using demographics, age groups, and zip-code level geographies. I model CPM, monitor KPIs like CTR, impressions, reach, frequency, and engagement, and recommend data-driven optimizations for underperforming segments.

I also developed and delivered 60+ RFPs within a 3-month period, aligning client budget requirements with publisher inventory and audience reach goals while consistently meeting deadlines. My approach emphasizes cost-vs-performance analysis, clear client communication, and stakeholder-ready reporting to support faster decisions.

Beyond campaign operations, I automate reporting workflows with Python and SQL and build dashboards in Power BI and Tableau to keep insights current and scalable. I’ve also built an AI-powered campaign data analysis tool using Python, Pandas, Flask, and Hugging Face LLM APIs to generate plain-language performance summaries for non-technical stakeholders.