At Gojoko Technologies, I designed and implemented multi-channel journeys for UK consumer lending across Email, SMS, Push and CRM. I delivered 3M+ annual communications supporting 800K+ customers and migrated SMS to MobileConnect, cutting vendor spend by GBP 27K/year.
I architected Contact Builder data models integrating 10+ Salesforce objects and deployed Data Cloud pipelines for unified financial customer profiles. I also developed custom Journey Builder activities and transactional communication API integrations.
Across three UK lending brands, I implemented GDPR-compliant consent architecture, CloudPages preference centers and Reply Mail Management, reducing customer support queries by 45%. I also evaluated Marketing Cloud Next against MCE, delivering GBP 35K/year in cost avoidance.
Previously, at Salesforce, I refactored SQL data activities and automated pipelines for high-volume financial sends, achieving 99.9% execution reliability. My earlier work includes Service Cloud-to-Marketing Cloud integration at Persistent Systems, SQL segmentation at HCL Technologies, and Java/Spring/Hibernate backend services at SMARTEK21.
