Priscila Gonzalez
@priscilagonzalez
I drive data-driven digital marketing and community growth across multi-channel campaigns.
What I'm looking for
I’m a digital marketing professional specializing in campaign strategy, data analysis, and community management. I’m currently leading end-to-end campaign execution at BY360, where I increased audience engagement by 40% by coordinating Community Managers and optimizing performance across digital channels.
Previously, I built go-to-market plans and a full startup website from the ground up, defining KPIs, buyer personas, and channel strategy to support phased market entry. Before that, I scaled Airbnb listing revenue through SEO and data-driven content optimization, maintaining Superhost status with a 4.72/5.0 rating—bringing a measurable, customer-first approach to every project.
Experience
Work history, roles, and key accomplishments
Social Media Manager
BY360
May 2026 - Present (2 months)
Developed and executed data-driven marketing strategies, monitoring KPIs to optimize performance across digital channels. Increased audience engagement by 40% through end-to-end campaign planning and coordination of 2–3 Community Managers.
Digital Marketing & Web Consultant
I Corpus (Startup)
Jan 2026 - Present (6 months)
Built an end-to-end go-to-market plan, including market research, audience definition, channel strategy, KPI framework, and an editorial content calendar. Designed and built the company website from the ground up, covering UX/visual design, copywriting, and on-page SEO setup.
English & Spanish Teacher
Learnlight
Oct 2023 - Jan 2026 (2 years 3 months)
Taught individual and group English and Spanish classes worldwide while maintaining a 4.7 rating. Strengthened active listening, adaptability, and cross-cultural communication through ongoing instruction.
Digital Marketing & Content Manager
Airbnb
Jan 2022 - Aug 2025 (3 years 7 months)
Scaled listing visibility and monthly revenue through SEO optimization, competitive pricing strategies, and persuasive content design. Maintained Superhost status with a 4.72/5.0 rating by continuously improving ranking and conversion based on performance data.
English & Spanish Teacher
Preply
Oct 2022 - Jan 2025 (2 years 3 months)
Delivered virtual English and Spanish classes to international students while maintaining a 5.0 rating. Developed intercultural communication and client-facing skills transferable to marketing contexts.
Bilingual Education Support
California, USA
Jun 2021 - Jul 2022 (1 year 1 month)
Provided bilingual educational support in an international setting. Supported organizational work and developed cross-cultural leadership skills.
English Teacher
William C. Morris High School
Feb 2018 - Feb 2020 (2 years)
Designed interactive lessons and led student assessments to support an inclusive, results-oriented learning environment. Helped foster student engagement through structured lesson delivery and evaluation.
Education
Degrees, certifications, and relevant coursework
Universidad Europea
Master's Degree in Marketing Management, Marketing Management
2025 -
Currently completing a Master's Degree in Marketing Management at Universidad Europea.
Instituto Superior del Profesorado de Salta
Bachelor's in Tourism, Tourism
2013 - 2018
Earned a Bachelor's in Tourism at Instituto Superior del Profesorado de Salta (2013–2018).
Instituto Superior del Milagro
Bachelor's Degree in English Teaching, English Teaching
2014 - 2018
Earned a Bachelor's Degree in English Teaching at Instituto Superior del Milagro (2014–2018).
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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