Open to opportunities

Adriana Horta

@adrianahorta

Digital marketing professional specializing in social media, content creation, and paid campaigns for real estate and hospitality.

Portugal

Message

What I'm looking for

I seek a role where I can lead social and content strategy, drive measurable engagement and leads, and grow within a collaborative, brand-focused team.

I am a digital marketing professional with two years of hands-on experience in social media, content creation, and paid campaigns, primarily supporting luxury real estate and hospitality brands.

At Engel & Völkers Faro-Tavira I boosted Facebook views by +297%, reach by +704%, Instagram video views by +180%, and supported 10+ property sales through multi-channel content and high-impact video and drone production.

I have managed organic growth and paid campaigns that grew an audience from 400 to 2,200 followers, designed premium marketing materials, curated editorial content, and handled real-time event coverage to strengthen brand presence.

I bring practical skills in Meta Ads, Google Ads, Zoho Social, WordPress, video editing (DaVinci Resolve, CapCut, Wondershare Filmora), and analytics, and I seek roles where I can continue driving measurable engagement and lead generation for premium brands.

Experience

Work history, roles, and key accomplishments

Current

Marketing Coordinator

Current

Engel & Völkers Faro-Tavira

Feb 2025 - Present (7 months)

Boosted social media performance (Facebook views +297%, reach +704%; Instagram views +180%) and created video/drone content contributing to 10+ property sales while developing multi-channel content strategy and premium marketing materials.

Social Media Strategy Content Creation Video Editing Meta Ads WordPress Canva Brand Design

Current

Social Media Manager

Current

Resultóptimo, Lda

Jan 2024 - Present (1 year 8 months)

Created and managed Instagram and Facebook content, growing followers from 400 to 2,200 via organic growth and targeted paid campaigns, and analyzed metrics to refine content strategy.

Content Strategy Organic Growth Paid Social Analytics Campaign Optimization Instagram Facebook)Audience Growth

Marketing Assistant

Engel & Völkers Faro-Tavira

Jun 2024 - Feb 2025 (8 months)

Supported and executed social media strategies, prepared and optimized property listings, coordinated event marketing logistics, and managed campaigns and promotional projects across channels.

Social Media Management Content Editing Campaign Execution Event Coordination Microsoft Office

Reservations Agent

Seashell Property Management

Apr 2023 - Jun 2024 (1 year 2 months)

Handled high volumes of reservation requests and client communications using Avantio PMS, Breezeway, and Bitrix24, and supported operational reporting and data tracking.

Avantio PMS Breezeway Bitrix24 Customer Service Reporting

Front Desk Agent

Metade de Mim, Fica

Mar 2022 - Apr 2023 (1 year 1 month)

Managed guest check-ins/outs and inquiries, collaborated across departments to enhance service quality, and supported sales and marketing initiatives.

Guest Service Cross Functional Collaboration

Education

Degrees, certifications, and relevant coursework

Lisbon Digital School

Professional Course, Digital Marketing / SEO

Completed the SEO Complete Course covering core SEO concepts and practical optimization techniques.

Lisbon Digital Boost

Professional Course (DGERT Certified), Digital Marketing

2023 - 2023

Completed a DGERT-certified Professional Digital Marketing Course focused on social media, content creation, and paid campaigns.

University of the Algarve

Bachelor’s Degree, Tourism and Hospitality

2016 - 2020

Activities and societies: Curricular internship at Faro City Hall Tourism Promotion Department; volunteer work with Academic Association, University of the Algarve.

Completed a Bachelor's Degree in Tourism and Hospitality with a focus on tourism management and applied hospitality practices.