Prince Sharma
@princesharma8
I drive global paid acquisition and India market growth through data-led performance marketing.
IndiaWhat I'm looking for
At Rakuten Insight, I own product-growth strategy for India, aligning paid acquisition with product roadmap decisions across teams in India and Japan. I've generated 1.16M+ registrations and helped improve user retention 4.4x through behavioural funnel analysis and iterative product changes.
Previously at Yiaannis Consultancy, I reduced CAC from $56 to $19 while scaling to 85,000 monthly registrations and managing US$80K+ monthly media spend. I build full-funnel campaigns, testing programs, and executive dashboards across Google, Meta, Microsoft Advertising, GA4, and Looker Studio for brands expanding across India and international markets.
Experience
Work history, roles, and key accomplishments
Product Manager (Digital Marketing)
Rakuten Insight
Jun 2024 - Present (2 years 3 months)
Owns product-growth strategy for the India market, aligning performance marketing with product roadmap decisions. Reports to HQ in Japan and led initiatives improving user retention by 4.4x.
Digital Marketing Specialist
Yiaannis Consultancy Inc.
Mar 2022 - Apr 2024 (2 years 1 month)
Reduced CAC by 66% and managed up to $80K/month in paid media spend. Ran A/B testing programs that lifted lead conversion rates by 290%.
Digital Marketing Specialist (Freelance)
Confidential Automotive Brand
May 2023 - Dec 2023 (7 months)
Ran premium-audience targeting and lead-generation campaigns for a global automotive brand's India market.
Subject Matter Expert
Smart Air Fare
May 2019 - Feb 2022 (2 years 9 months)
Analyzed market intent and optimized conversion workflows for a travel/booking business.
Education
Degrees, certifications, and relevant coursework
Google Ads Display Certification, Digital Marketing
2026 - 2027
Google Ads Display Certification from Skillshop, valid from 2026 to 2027.
AI-Powered Performance Ads Certification, Digital Marketing
2026 - 2027
AI-Powered Performance Ads Certification from Skillshop, valid from 2026 to 2027.
Google Ads Search Certification, Digital Marketing
2026 -
Google Ads Search Certification completed in 2026.
Google Ads Apps Certification, Digital Marketing
2026 - 2027
Google Ads Apps Certification from Skillshop, valid from 2026 to 2027.
Sharda University
Bachelor of Business Administration, Banking & Finance and International Business
Bachelor of Business Administration with specialization in Banking & Finance and International Business.
Microsoft
Microsoft Advertising Search Certification, Digital Marketing
2026 - 2027
Microsoft Advertising Search Certification, valid from 2026 to 2027.
Google Analytics Certification, Analytics
2026 -
Google Analytics Certification (GA4) completed in 2026.
HubSpot
HubSpot Digital Marketing Certified, Digital Marketing
HubSpot Digital Marketing Certification.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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