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Praya Tjondro

@prayatjondro

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I build AI and fintech products that grow users, revenue, and retention.

United Kingdom

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What I'm looking for

I'm looking to build and scale AI-native or digital products where I can combine customer discovery, product strategy, analytics, and cross-functional delivery to drive measurable user and business outcomes.

I've shipped fintech features at ShopeePay for a product serving around 40 million users, growing monthly transacting users by about 30% and reducing referral acquisition cost by 15%.

At GDP Labs, I delivered seven end-to-end B2B AI SaaS projects for a top Indonesian bank, led 18 engineers, and supported negotiations across roughly IDR 2 billion in deal value. I also led an AI-powered OCR SaaS product that reached 97% accuracy and processed more than 400,000 documents each month.

I'm now co-founding BrickNodes, an AI-native iOS app that turns social media content into a structured personal knowledge base. Through 50+ user interviews, a 150+ response survey, Figma designs, and PostHog analysis, I've helped improve early retention from 17% to 28% over two months.

I bring product strategy, customer discovery, enterprise delivery, and cross-functional execution together to turn business problems into products people use.

Experience

Work history, roles, and key accomplishments

Current

Product Lead

Current

BrickNodes

Feb 2026 - Present (8 months)

Co-founded BrickNodes, an AI-native iOS app that turns social media content into a structured personal knowledge base, currently in closed beta. Led customer discovery through 50+ user interviews and a 150+ response survey, translating insights into product requirements and Figma designs.

Product Management Customer Discovery User Research Figma RAG AI PostHog Roadmapping

Strategy Consultant

Eluna Energy

Feb 2026 - May 2026 (3 months)

Designed a premium pricing strategy for a pre-commercial product using competitor positioning and switching-cost analysis, protecting ~75% long-run margin. Diagnosed the root cause of a stalled revenue pipeline and developed corporate incorporation and standardised partnership contracts strategy.

Strategy Pricing Strategy Competitive Analysis Partnership Agreements Specialist Consulting

Product Manager

ShopeePay

Nov 2024 - Aug 2025 (9 months)

Launched ShopeePay Mission and revamped referral mechanics, growing monthly transacting users by ~30% and cutting acquisition cost by 15%. Orchestrated a fraud prevention initiative, decreasing OTP-related costs by 15%.

Product Management A B Testing Fraud Prevention Referral Marketing Cross functional Leadership Agile

Product Manager

GDP Labs

Apr 2022 - Nov 2024 (2 years 7 months)

Delivered 7 end-to-end projects for a top Indonesian bank, leading 18 engineers and supporting contract negotiations across ~IDR 2B in total deal value. Spearheaded an AI-powered OCR SaaS product, achieving 97% accuracy and processing 400K+ documents monthly.

Product Management AI OCR SaaS Contract Negotiation Customer Relationship Management Agile

Shopee Apprentice Program, Gamification

Shopee

Aug 2021 - Feb 2022 (6 months)

Led planning and execution of a 12.12 post-campaign initiative, reducing player drop-off by 18% and driving sustained user engagement. Operated Shopee Tanam end to end, launching in-game events and coordinating developer bug fixes on a ~40M-user game.

Gamification A B Testing Product Management User Engagement Cross Functional Collaboration

Education

Degrees, certifications, and relevant coursework

Imperial College Business School

Master of Science, Innovation, Entrepreneurship, and Management

2025 -

Pursuing an MSc in Innovation, Entrepreneurship, and Management, with relevant modules in technology and innovation management, design thinking, and venture capital.