At Fairdeal, I launched a unified cart and checkout that drove 116% higher orders, 21% AOV growth, and 35% wider retailer reach. I also introduced personalised category ranking, lifting browse-to-purchase conversion from 25% to 36%.
I revamped the Product Card, PDP, and Cart journeys to address product-information gaps and user confusion, increasing Add-to-Cart by 20%. I built in-app complaint resolution integrated with Zoho Desk, cutting support calls by 70%+.
At 91Trucks, I improved Click-to-Lead conversion from 5.63% to 7.10% through Mixpanel funnel analysis and CTA optimisation. I built a Meta Lead Ads integration using APIs and webhooks, automating lead capture directly into the LMS.
At Blinkit, I improved search relevance and product discovery through synonym mapping, null-query fixes, and changes to filters, PLP, and PDP. Earlier, at Lio, I managed in-app video content and supported SEO initiatives, contributing 10+ guest posts.
