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@ravikirang
Results-driven product manager with 8+ years of experience in e-commerce and digital transformation.
I am a seasoned product manager with over 8 years of experience in driving innovation and delivering user-centric solutions in the e-commerce and digital transformation spaces. My expertise lies in end-to-end product lifecycle management, strategic roadmap development, and successful product launches that align product vision with business goals.
In my current role at ABFRL, I successfully managed the development of the Super App, integrating all ABFRL brands into a unified digital platform. This initiative resulted in a 15% increase in active user engagement within the first 6 months of launch. I also led the relaunch of the ABOF website and mobile site, improving UI/UX and overseeing project execution, which contributed to significant sales growth in Tier 3 and Tier 4 cities.
Earlier in my career, I worked as a Senior IT Business Analyst at Sonata Software, where I orchestrated the complete relaunch of the ABOF website and mobile site, revamping UI/UX and overseeing project execution. I also spearheaded the development of a new e-commerce platform for Peter England Red, enabling hyperlocal retail operations and contributing to regional sales growth. My experience as a Software Engineer at Tech Mahindra involved contributing to the successful implementation and customization of the ENOVIA V6R2013x platform for a global automotive client, enhancing product lifecycle processes and improving operational efficiency.
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Work history, roles, and key accomplishments
ABFRL
Nov 2021 - Present (4 years)
Driving product management initiatives for ABFRL's digital platforms, focusing on strategic product launches and user experience optimization. Successfully managed the development of ABFRL's Super App, resulting in a 15% increase in active user engagement.
Sonata Software
May 2019 - Jun 2021 (2 years 1 month)
Delivered impactful business analysis for digital transformation projects, overseeing the relaunch of the ABOF website and mobile site. Conducted requirement gathering and collaborated with teams to ensure alignment with business goals.
Tech Mahindra
Oct 2013 - Apr 2017 (3 years 6 months)
Contributed to the development and testing of software solutions for large-scale PLM projects, including the successful implementation of the ENOVIA PLM platform for a global automotive client.
Degrees, certifications, and relevant coursework
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