Prashant Srivastava

I’m a Digital Marketing and Procurement Specialist with over 8 years of experience helping companies grow through smart Google Analytics, marketing campaigns, and successful bid management. On the marketing side, I’ve run SEO, Google Ads, Social Media Ads, and email automation campaigns that consistently boosted traffic, generated quality leads, and improved ROI.

I’ve led performance growth by optimizing paid media budgets across Google Ads, Meta, and programmatic channels—driving 35% ROAS growth. I also reduced cost-per-acquisition by 22% using rigorous A/B testing of creatives, landing pages, and audience segments, and scaled customer acquisition by 40% year-on-year with data-driven funnel strategies.

What sets me apart is the blend of technical skills and business strategy. I build data-driven attribution and testing systems in GA4 (including multi-touch attribution) using tools like Google Tag Manager, Google Search Console, SEMrush, Apollo.io, GMass, ActiveCampaign, and Microsoft Clarity to refine decisions and improve budget allocation.

On the procurement side, I work hands-on with tender platforms to identify opportunities, prepare proposals, and manage bid submissions. I enjoy simplifying complex processes, partnering with teams to align execution to company goals, and creating measurable impact—whether it’s a high-performing campaign or a winning tender submission.