Open to opportunities

tanya sharma

@tanyasharma5

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Digital marketing professional specializing in data-driven SEO, paid media, and social growth.

India

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What I'm looking for

I’m looking for a digital marketing role where I can drive measurable growth with SEO, paid media, and social optimization—using analytics, KPI reporting, and continuous campaign improvements to deliver ROI and engagement.

I’m a digital marketing professional who delivers measurable SEO, paid media, and social growth for agency clients across IT, legal, and technology. I focus on measurable outcomes—organic traffic, engagement, and multi-platform reach—built on data-driven strategy and campaign optimization.

I combine technical SEO expertise with cross-channel execution, using SEMrush, Ahrefs, Moz, Google Analytics (GA4), and Google Search Console to turn insights into action. My work consistently improves performance through analytics-led decision-making and structured experimentation.

In recent roles, I led SEO and paid optimization, fixed tracking/attribution, and refined targeting to strengthen acquisition. I’ve also managed multi-platform social growth across LinkedIn, Facebook, and X, while supporting Google & Meta campaigns to improve ROI through smarter audience targeting and campaign structuring.

Before fully focusing on marketing, I managed operations and budgets, and I bring that same discipline to KPI reporting and performance dashboards. I’m motivated by problem-solving and sustained improvement—always aligning KPIs, reporting clearly, and optimizing continuously.

Experience

Work history, roles, and key accomplishments

Digital Marketing Associate

SoftProdigy

Jan 2025 - Apr 2025 (3 months)

Led SEO and paid campaign optimization for GainSide (IT services client), improving users, sessions, page views, and engagement after refining targeting and fixing tracking/attribution. Also supported SEO/content growth for Carlson Law and multi-platform social growth for VLINK, and optimized Google & Meta paid ads using analytics dashboards.

SEO Campaign Optimization Audience Targeting Tracking And Attribution Social Media Growth LinkedIn Facebook X++Google Ads Meta Ads ROI Tracking Google Analytics Performance Dashboards

Digital Marketing Executive

Treezitixs Media

Oct 2024 - Jan 2025 (3 months)

Designed and managed digital marketing strategies for clients across multiple industries, including market research to define target audiences, trends, and competitor activity. Created and monitored social media campaigns and used Google Analytics to improve engagement while delivering KPI reports with recommendations.

Digital Marketing Strategy Market Research Competitor Analysis And Social Media Campaigns Facebook Instagram LinkedIn Google Analytics KPI Reporting

Department Manager

Save-On-Foods

Dec 2021 - Jan 2023 (1 year 1 month)

Managed inventory and receiving operations to maintain stock levels against forecasted demand and partnered with department managers to support operational transparency. Built sales plans from sales-trend analysis, enforced department policies and standards, and managed annual budgets with cost controls.

Inventory Management Receiving Operations Demand Forecasting Sales Planning Cross functional Coordination Policy Enforcement Budgeting Cost Control Trend Analysis

SEO Freelancer

Project Sign

Aug 2021 - Jan 2022 (5 months)

Delivered end-to-end SEO strategy, execution, and management for project-sign.com, including keyword research, competitor analysis, and on-page content optimization. Drove organic visibility and improved click-through and conversion rates, and supported new product category launches and product listing optimization for search.

SEO Strategy Keyword Research Competitor Analysis On Page Optimization SEMrush Ahrefs Moz Google Analytics Google Search Console Conversion Optimization Product Listings Optimization

Education

Degrees, certifications, and relevant coursework

New York Institute of Technology

Master of Science, Instructional Technology

2020 - 2022

Grade: GPA: 3.49

Completed a Master of Science in Instructional Technology, focusing on educational technology and instructional design principles. Developed skills in design concepts, gamification integration, and professional preparation of academic documents and reports.

Chitkara University

Bachelor of Science, Computer Science and Engineering

2015 - 2019

Grade: CGPA: 7.38/10

Earned a Bachelor of Science in Computer Science and Engineering covering computer science fundamentals such as algorithms, data structures, operating systems, web applications, and databases. Built programming skills in C, C++, and Java and strengthened knowledge of computer architecture, networks, system analysis, and database design and queries.