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Prashant Shukla

@prashantshukla

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Dynamic International Business Manager with expertise in market penetration.

Denmark

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What I'm looking for

I am looking for a role that offers opportunities for strategic growth and team leadership in a dynamic environment.

I am an accomplished International Business Manager with a strong track record in driving market growth and enhancing brand visibility. Currently, I lead business development efforts for OYO in Denmark, where I have successfully increased market penetration by 30% within my first six months. My strategic initiatives have resulted in the onboarding of over 150 new properties, ensuring they meet OYO's stringent global standards.

Previously, I served as a Cluster Manager at Stanza Living, where I managed a portfolio of nearly 3000 student housing beds, achieving an impressive occupancy rate of 85%. My ability to negotiate effectively with landlords and implement training for the sales team led to significant revenue increases and improved conversion rates. With a solid foundation in business development and marketing, I am committed to driving continuous improvement and achieving exceptional results.

Experience

Work history, roles, and key accomplishments

Current

International Business Manager

Current

OYO

Dec 2023 - Present (1 year 6 months)

Led business development for Dancenter/Danland/AdmiralStrand brands in Denmark, enhancing market penetration by 30% within the first six months. Onboarded 5 Camping Sites and negotiated 150+ new properties, ensuring alignment with OYO's global standards.

Business Development Market Analysis Stakeholder Management Negotiation Strategic Planning Performance Metrics Market Penetration Team Coordination

Cluster Manager

Stanza Living

Jul 2022 - Dec 2023 (1 year 5 months)

Managed a portfolio of 2966 student housing & co-living beds across multiple markets, raising occupancy to 85%. Conducted training sessions for the sales team, resulting in a 25% increase in conversion rates and attained monthly sold revenue of $0.9M.

Portfolio Management Sales Training Revenue Negotiation Team Management Market Analysis Lead Generation Customer Relationship Management

Business Development Manager

OYO

Jun 2019 - Jun 2022 (3 years)

Onboarded and managed a portfolio of 50+ boutique hotels in Mumbai, averaging a monthly GMV of over $50K. Developed a new pricing strategy that increased revenue by 15% within six months and coordinated marketing strategies across departments.

Business Development Pricing Strategy Revenue Hotel Management Portfolio Management Stakeholder Engagement Strategic Planning Negotiation

Intern

Pepsi

Sep 2017 - Oct 2017 (1 month)

Worked on the product NIMBOOZ, analyzing consumer behavior through surveys and online interactions to inform marketing strategies.

consumer behavior Market Research Survey Design Data Analysis Marketing Strategy Product Development Communication Skills Team Collaboration Brand Management Reporting

Business Development Manager

Dafuq Solutions Pvt. Ltd.

Mar 2016 - May 2017 (1 year 2 months)

Responsible for researching and analyzing the competitive market environment in real estate. Developed a lead generation strategy that increased verified leads by 40% and managed a team of 25 CCEs for lead generation.

Market Research Lead Generation Sales Strategy Team Management Real Estate Competitive Analysis Business Development Sales Development Client Engagement

Senior Marketing Executive

Dainik Jagran

Feb 2015 - Jan 2016 (11 months)

Coordinated with the national team for space selling and executed BTL activities across Delhi NCR. Developed an email marketing campaign that led to a 15% increase in overall revenue.

BTL Activities Email Marketing Revenue Campaign Management Team Collaboration Market Analysis Strategic Planning

Campaign Management Volunteer

CAG (Citizens for Accountable Governance)

Apr 2014 - Jul 2014 (3 months)

Part of the Campaign Management team supporting Shri Narendra Modi in the 2014 parliamentary elections. Conducted events and managed volunteers for various campaign activities.

Campaign Management Event Coordination Public Engagement Team Leadership Communication Skills Strategic Planning Community Outreach

Education

Degrees, certifications, and relevant coursework

Amity University

Master of Business Administration, Marketing and Sales

2017 - 2019

Grade: All-Round Excellence Award

Activities and societies: Conducted 'AMINOVA' for two consecutive years among 1000 students.

Pursued a Master of Business Administration with a specialization in Marketing and Sales, recognized for excellence in organizing events and achieving significant student engagement.

Amity University

Bachelor of Business Administration, Marketing and Sales

2012 - 2015

Activities and societies: Sponsorship and Cultural Head

Studied Marketing and Sales as part of the Bachelor of Business Administration program, focusing on strategic marketing principles and sales techniques.