Open to opportunities

Poulami Sinha Choudhury

@poulamisinhachoudhur

Message

I build growth, loyalty, and partnership programs that drive measurable revenue.

India

Message

What I'm looking for

I'm looking to lead growth, GTM, product marketing, loyalty, or strategic partnership initiatives where I can build scalable programs, use data to improve acquisition and retention, and drive measurable business outcomes.

At Swiggy, I scale partner rewards and growth partnerships across food and grocery, driving 10 Cr+ monthly incremental revenue, 16% month-over-month activation growth, and a 35% CAC reduction.

I've led end-to-end GTM strategy, merchant launches, loyalty programs, co-marketed rewards, and in-app integrations. Previously at Dunzo, I built merchandising processes and managed a seven-member team while improving AOV by 20% through campaign optimization, product discovery, and continuous A/B testing.

At BigBasket, I drove adoption and category growth across 15 non-metro cities, developed expansion GTM strategies, and built lifecycle campaigns to reduce churn and increase customer lifetime value.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager – Growth & Strategic Partnerships

Current

Swiggy

Nov 2023 - Present (2 years 10 months)

Scaled partner rewards program to 500K+ users, architected merchant GTM frameworks, and drove 10 Cr+ monthly incremental revenue through growth partnerships. Led cross-functional teams and negotiated commercial structures reducing CAC by 35%.

Growth Strategy Strategic Partnerships Loyalty Programs GTM Strategy Cross functional Leadership Negotiation A B Testing Data Driven Marketing