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Sanyam User

@sanyamuser1

Growth & Marketing Manager at Delicut who grew CRM revenue contribution to 15% and took Essentials from concept to launch.

India

Message

At Delicut, I built and scaled automated CRM journeys that grew their share of monthly revenue from under 1% to 15%. I also redesigned the DeliCoins loyalty programme, lifting repeat-customer conversion on WhatsApp campaigns from 2% to 5.5%.

I took Essentials from concept to launch, contributing an 8% lift in monthly revenue. I also scaled the affiliate programme and onboarded partnerships that together drove around AED 50K per month.

At DailyObjects, I ran co-marketing campaigns that generated INR 5M+ in monthly revenue and managed a monthly ad budget of INR 15M across Google and Meta. I also ran lifecycle communications on MoEngage and built Mixpanel cohorts for tailored journeys.

Experience

Work history, roles, and key accomplishments

Current

Growth & Marketing Manager

Current

Delicut

Sep 2025 - Present (1 year 1 month)

Built and scaled automated CRM journeys, redesigned the loyalty programme, and ran A/B tests to improve retention and conversion. Scaled affiliate and partnership programmes and led the launch of a new sub-brand.

CRM Lifecycle Marketing Loyalty Retention A B Testing WhatsApp Marketing Affiliate Marketing Partnerships B2B Sales AI Content Generation

Growth & Marketing Executive

DailyObjects

Aug 2024 - Sep 2025 (1 year 1 month)

Ran co-marketing campaigns with major partners, negotiated bank and fintech partnerships, and managed performance marketing across Google and Meta. Set up affiliate tracking and built lifecycle campaigns on MoEngage and Mixpanel.