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Pooja Balajigari

@poojabalajigari

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I drive B2B SaaS pipeline through product marketing, demand generation, SEO, events, and marketing automation.

India

Message

At FreightFox, I own end-to-end marketing for a freight management platform, from positioning and content to demand generation across digital and offline channels. I lead the company’s event strategy, website, SEO, HubSpot workflows, email programs, LinkedIn outbound, social selling, and brand communications.

I revamped FreightFox’s website and SEO strategy, increasing CTR from approximately 0.2% to 1.8%, generating 1.14 million+ impressions, and growing website sessions by 82%. Across digital and offline channels, I generated 1,000+ leads and helped increase LinkedIn follower growth by 30%.

Previously at HighRadius, I led brand communications, PR, social media, email marketing, the FINsider newsletter, and conference communications for Radiance. My work supported 50,000+ opted-in newsletter subscribers, 40,000+ monthly net-new website traffic, 450+ MQLs from email campaigns, and 150+ MQLs for the annual conference.

I’ve also built D2C brand communications at Hera and led marketing teams and lead-generation programs at Raasta Studios. Across logistics, fintech, nutraceuticals, and digital marketing, I turn business priorities into campaigns that build brands, generate demand, and convert pipeline.

Experience

Work history, roles, and key accomplishments

Current

Associate Director, Marketing

Current

FreightFox

Mar 2025 - Present (1 year 6 months)

Own end-to-end marketing for FreightFox's freight management platform, spanning digital and offline channels, reporting directly to the CEO. Led event and conference strategy, revamped website and SEO, and managed content, marketing automation, and brand initiatives.

SEO Google Analytics Google Search Console HubSpot Marketing Automation Content Marketing Event Marketing Email Marketing Social Media LinkedIn Waalaxy

Senior Brand Marketing Manager

HighRadius

Aug 2023 - Feb 2025 (1 year 6 months)

Orchestrated press releases across North America and EMEA, defined brand communications, directed social media, launched a monthly newsletter, and managed event marketing for the annual conference. Generated leads through targeted email marketing campaigns.

Public Relations Brand Marketing Social Media Email Marketing Lead Generation Content Marketing Event Marketing

Brand & Marketing Communications Lead

Hera

Jun 2021 - Dec 2022 (1 year 6 months)

Established a strong brand identity in the D2C nutraceuticals space through consistent communications and PR. Handled social media, partnerships, influencer marketing, and email/SMS marketing, and created brand assets.

Branding Public Relations Social Media Influencer Marketing Email Marketing SMS Marketing Marketing Automation Content Creation

Marketing Manager

Raasta Studios Pvt. Ltd.

Jan 2018 - Dec 2020 (2 years 11 months)

Built brand awareness and generated leads through digital and offline marketing strategies. Managed a team of four and executed lead generation campaigns across all digital platforms.

Brand Awareness Lead Generation Digital Marketing Team Management Campaign Management ROI Analysis

Manager, Digital Communications

GenY Medium

Dec 2014 - Apr 2017 (2 years 4 months)

Developed online marketing plans for clients, including online advertising, content marketing, social media campaigns, and email marketing. Coordinated with internal teams to ensure excellent delivery of marketing plans.

Online Advertising Content Marketing Social Media Email Marketing ORM Client Communication Analytics

Associate

Gray Matters India

Jul 2012 - Dec 2014 (2 years 5 months)

Gauged school performance through a 360-degree approach, analyzed data, and prepared reports and presentations. Assisted the country's Director with investor and vendor coordination.

Data Analysis Reporting And Presentations Project Coordination