Plus Aziz

- Building creative campaigns that help sales teams spot opportunities earlier, connect client challenges to our offerings, and bring more strategic experience-led thinking into pursuits.
- Partnering cross-functionally with business development, client partners, vertical leads, executive stakeholders, and creative teams to align priorities, sharpen messaging, and create enablement programs that s

Customer-Centric Focus: I am deeply committed to understanding customer needs and motivations. By immersing myself in their world, I develop impactful go-to-market strategies that drive adoption and growth.

Cross-Functional Collaboration: I excel at working across teams—including product, business development, creative, and sales—to ensure seamless execution of marketing initiatives that align wi

• Managed social media-focused workstreams to drive favorability, brand trust and combat misinformation. Deliverables included social listening reports, podcast promotion materials, editorial plans, and strategy presentations.

• Extended the lifecycle of executive voice content and promoted a branded podcast by packaging ideas for fresh audiences including Gen Z and the Indian market.

• Led the

• Provided guidance on Facebook advertising campaigns and published
content across social media platforms (including Facebook, LinkedIn,
Twitter and Instagram).

• Sustained community growth and enhanced awareness of programming
and services.

• Won the confidence of Program Managers and the Executive Team by
managing 10-15 requests daily in a timely, organized and collaborative.

• Provided my ex

• Maintained relationships with publicists and PR professionals, publishing 10+ articles a month.
• Contributed to developing Trend Reports for BMW, SAMSUNG, BOSCH, APPLE.
• Live tweeted various conferences on creativity, design & innovation.

• Represented the user on accounts in travel/tourism (WWII Museum, Kennedy Space Center, Asheville), technology (Comcast Business, Peavey) and food/beverage (Zatarain's, NOLA Brewing, Southern Comfort).

• Crafted consumer personas and user journeys using data from sources such as MRI, social media, client resources, media performance and ‘cultural data’.

• Supported the creation of new strategic

• Led "Cultural Forensics" and trends research alongside 2 other trend analysts

• Crafted proprietary trends for clients such as MARS, Harley-Davidson, and Trojan to help them act on and foresee shifts in culture.

• Translated qualitative research findings into takeaways for Edelman’s broader digital strategy team.

• Secured Del Monte (Big Heart Pet Brands) through a social media strategy

• O

• Supported account director by managing clients, pitching new business and collaborating with creatives.

• Managed traditional media campaigns, delivery of collateral, and the execution of event activations for banking clients (e.g. Boubyan Bank, Al-Ahli Bank of Kuwait).

• Managed data gathering and competitive monitoring efforts for new campaign development and business pitches. This included

• Helped students learn about the application of creative thinking to ad planning and digital strategy.
• Taught junior-senior year students how to use Adobe products such as Photoshop, Illustrator and InDesign.

Completed coursework focusing on the impact of advertising on culture over the course of history. I supplemented this with graduate coursework in anthropology, visual design, and philosophy.

Completed coursework focusing on the impact of advertising on culture over the course of history. Supplemented with graduate coursework in anthropology, visual design, and philosophy.

Completed coursework for a double-major in advertising and philosophy. Classes included a mix of hands-on education, preparing me for the ad industry, alongside more big picture classes looking at the philosophy of poetry, technology, literature, etc.