Pippa User

Designed a new enterprise rate card that drove a 36% YoY revenue increase for a flagship product line and engineered renewal pricing that generated an 11% lift in renewal revenue. Managed the sales team, conducting pipeline, proposal, contract, and IT evaluation reviews to enforce commercial discipline and accelerate deal velocity.

Led operations across Sales, Marketing, and Customer Success for a global SaaS scale-up, rebuilding the GTM tech stack to enable scalable growth. Identified and resolved critical HubSpot lead-routing failures, recovering lost inbound enquiries and establishing automated workflows to prevent funnel leakage.

Drove commercial strategy and operational excellence as an executive team member, delivering record revenue in 2019. Managed the commercial deal desk, pricing, and contract negotiations to protect margins and accelerate deal velocity.

Implemented a new sales operations model as an executive team member, driving record revenue and profitability in 2016. Managed the deal desk, proposal management, and pricing strategy to optimise profit margins while remaining competitive in bids.

Collaborated with executive leadership to architect a new sales operations model. Oversaw end-to-end bid management and proposal generation while executing targeted digital marketing campaigns to build top-of-funnel momentum.

Solely managed full-lifecycle business development across target sectors, driving revenue growth through new business and account expansion. Cultivated high-value relationships with key decision-makers, establishing long-term consulting partnerships.

Grade: 2:1

BA Hons Political Science with a 2:1 classification.

Grade: Maths (A), Economics (B), German (C)

Activities and societies: Academic Scholarship

Academic Scholarship; A Levels in Maths (A), Economics (B), German (C); GCSEs A*-B.