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Piper Deykes

@piperdeykes

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Digital experience manager specializing in CMS, SEO, and cross-functional product launches.

United States

Message

What I'm looking for

I seek a role where I can lead web and content strategy, optimize CMS workflows, drive SEO growth, collaborate cross-functionally, and scale processes in a mission-driven, collaborative company.

I am a creative, results-driven digital professional with seven years of project management experience across digital and in-person initiatives. I combine deep CMS expertise, branding, and user-centered design to lead cross-functional teams from concept through execution and deliver measurable business outcomes.

At my current role I led SEO and content strategies that generated 471.3K organic sessions and 7,524 ranking keywords and managed a successful B2B website migration to a new CMS, improving workflows, scalability, and SOPs. I balance strategic leadership with hands-on production, using tools like Jira, Contentstack, and Google Analytics to optimize workflows and ensure timely delivery.

Experience

Work history, roles, and key accomplishments

Current

Digital Experience Manager

Current

LG Solutions USA

Jun 2023 - Present (2 years 8 months)

Owned LG's B2B website operations, content governance, and performance optimization; built SEO strategy that generated 471.3K organic sessions and 7,524 ranking keywords while leading cross-functional launches and vendor delivery.

Content Management SEO Optimization Content Strategy Jira Product Launches Analytics Vendor Management

Store Manager

Express

Jan 2021 - Jun 2023 (2 years 5 months)

Managed daily operations for high-volume retail locations including scheduling, payroll, staffing, visual merchandising, and coaching; drove a 2.4% YoY increase in store conversion recognized with a 2023 Conversion Award.

retail management Visual Merchandising Team Leadership Scheduling Payroll Performance Management Coaching Customer Experience

Design & Communications Associate

Halt Creative

Feb 2020 - Dec 2020 (10 months)

Delivered digital and print copy, managed website and email updates, created creative briefs, and developed brand guidelines to ensure consistent voice and visual identity across client projects.