Pierre le Roux

I’m an award-winning PPC copy specialist with 10+ years of experience crafting high-converting copy for Google Ads, social media, and web. I’ve built a track record of driving leads, elevating brand voice, and delivering measurable results for 100+ clients across diverse sectors.

At MintLeads + Prospex by MintLeads, I write and optimize campaign copy for a portfolio of 50+ clients, delivering an average of 5+ qualified leads per client monthly through targeted ad messaging. I also analyze performance data to refine copy and improve conversion outcomes, while collaborating with creative teams to produce on-brand marketing assets.

Previously, as Marketing Manager at Justice Desk Africa, I directed end-to-end marketing strategy and communications for an international human rights nonprofit. I managed a team of 15+ and developed messaging and campaigns that contributed to over 150K in donations, while serving as a strategic advisor to executive leadership.

My foundation is rooted in performance copy and research: I created high-performance Google Ads and social media copy for 30+ clients at Conversion Science and won Bronze at the 2020 IAB Bookmark Awards in the Paid Search Marketing Category. I’m comfortable working remotely across time zones using async communication, and I enjoy mentoring teams through copywriting best practices.