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Makeda Molosi

@makedamolosi

Performance Content Specialist optimizing eCommerce and digital experiences. Focus on using creativity and data to increase ROI.

Netherlands

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What I'm looking for

I seek a role where I can apply data-driven content and eCommerce skills, contribute to digital performance improvements, collaborate cross-functionally, and drive measurable growth in a sustainability-minded team.

I am a performance content specialist with hands-on experience optimizing eCommerce sites, content workflows and digital communications across Northern Europe.

At Wella Company I supported content operations for seven regional websites, wrote blog and social content, coordinated translations, and researched improvements to CRM and digital performance that led to follow-up actions and team brainstorms.

Previously I handled PR and corporate communications at Victory Art, securing collaborations across Northern and Eastern Europe while leading email and affiliate marketing, content creation, SEO-based page optimization and analytics-driven improvements.

I also helped transition client data to a digital system at a dental clinic and launched that company's social presence. I bring a blend of content strategy, KPI-driven analysis, localization and sustainability initiative experience to roles focused on digital growth.

Experience

Work history, roles, and key accomplishments

Current

eCommerce Content Coordinator

Current

Wella Company

Jan 2025 - Present (1 year)

Assisted content manager in duplicating pages across seven Northern European websites, wrote blog content and app stories, and proposed research-driven improvements to CRM and content that prompted team follow-up and brainstorming sessions.

Content Strategy Ecommerce KPI Analysis Content Localization SEO

eCommerce Content Intern

Wella Company

Jan 2024 - Jan 2025 (1 year)

Coordinated translations, created social captions and blog posts for WellaStore B2B Northern Europe, conducted thesis research to optimize digital performance, and implemented a sustainability initiative.

Social Media Copy Digital Performance Research Sustainability Initiatives Sprinklr SEO KPI Analysis

PR and Corporate Communications Trainee

Victory Art

Jan 2022 - Dec 2022 (11 months)

Managed PR and corporate communications, secured three collaborations across Northern and Eastern Europe, and led email/affiliate marketing, content creation, and SEO-driven web optimizations using Google Analytics and Ads.