Makeda Molosi
@makedamolosi
Performance Content Specialist optimizing eCommerce and digital experiences. Focus on using creativity and data to increase ROI.
NetherlandsWhat I'm looking for
I am a performance content specialist with hands-on experience optimizing eCommerce sites, content workflows and digital communications across Northern Europe.
At Wella Company I supported content operations for seven regional websites, wrote blog and social content, coordinated translations, and researched improvements to CRM and digital performance that led to follow-up actions and team brainstorms.
Previously I handled PR and corporate communications at Victory Art, securing collaborations across Northern and Eastern Europe while leading email and affiliate marketing, content creation, SEO-based page optimization and analytics-driven improvements.
I also helped transition client data to a digital system at a dental clinic and launched that company's social presence. I bring a blend of content strategy, KPI-driven analysis, localization and sustainability initiative experience to roles focused on digital growth.
Experience
Work history, roles, and key accomplishments
eCommerce Content Coordinator
Wella Company
Jan 2025 - Present (1 year 5 months)
Assisted content manager in duplicating pages across seven Northern European websites, wrote blog content and app stories, and proposed research-driven improvements to CRM and content that prompted team follow-up and brainstorming sessions.
eCommerce Content Intern
Wella Company
Jan 2024 - Jan 2025 (1 year)
Coordinated translations, created social captions and blog posts for WellaStore B2B Northern Europe, conducted thesis research to optimize digital performance, and implemented a sustainability initiative.
PR and Corporate Communications Trainee
Victory Art
Jan 2022 - Dec 2022 (11 months)
Managed PR and corporate communications, secured three collaborations across Northern and Eastern Europe, and led email/affiliate marketing, content creation, and SEO-driven web optimizations using Google Analytics and Ads.
Digital Administrative Assistant
DenMed Dental Clinic
Jan 2019 - Dec 2020 (1 year 11 months)
Digitized customer records into an organized system and established the company's LinkedIn and Instagram presence to initiate online engagement.
Education
Degrees, certifications, and relevant coursework
Avans University of Applied Sciences
Bachelor of Business Administration, Business Administration
2021 -
Pursuing a Bachelor of Business Administration with a minor in Sustainability and focus on international business and eCommerce.
Tech stack
Software and tools used professionally
Availability
Location
NetherlandsAuthorized to work in
Salary expectations
Job categories
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