Philippe Sainz

Creating new flows after user testing and extending the existing system across dashboards, notifications and customer-care tools.

Using AI-assisted development to ship a vinyl-scanning product across web, iOS and Android. Shipping quickly exposed the parts AI couldn't solve: product logic, interaction, hierarchy and judgement.

Senior product and UX/UI work across complex digital products and services, often where several stakeholders, business rules or product environments need one cohesive direction.

Sole designer for roughly a year, with overall design responsibility across Bilia's digital customer experience. Built Bilia's first shared design system and designed and tested global search, booking and checkout flows before launch.

Created one shared design system for Patient, Healthcare and Veterinary, replacing parallel design work with a single documented foundation. Reduced repeated questions and handoff friction, and made comparable tasks roughly 50% faster.

Helped turn an app built largely from migrated web views into a purpose-built mobile shopping experience. Following the redesign, conversion and average order value increased.

Evaluated and reframed a digital signage SaaS product after interviews.

Led the design work with full responsibility for a new home-buying app.

Designed across a B2B and B2C commerce platform serving three very different user bases and needs.

Worked iteratively with the Connectel team to redesign its platform around more seamless case handling. Following the redesign, average handling time fell by approximately 40 seconds and team availability increased by 25%.

Total redesign of the loan application form, achieving +20% conversion after launch.

Joined for a three-month assignment and completed the initial design work in three weeks. Moved between areas of the platform where deadlines were tight and close collaboration was important, and later acted as a visual design lead for the marketing team.

Branding for a gaming platform and designing a casual game for iOS and Android.

Worked as a digital art director and UX designer.

Worked as a visual designer.

Completed a digital design program at Hyper Island from 2011 to 2012.

Earned a Bachelor's degree in Fine Arts & Design from HDK-Valand from 2008 to 2010.