Gean Carlos Salazar

Freelance product designer guiding companies from concept to production-ready design systems and validated MVPs, also producing branding, motion content and social media assets for growth. Co-founder and product owner on an early-stage SaaS dating/friendship platform driving product strategy and UX research.

Served a diverse client portfolio to improve MVPs and enterprise product segments, led a full redesign of Gofrendly mobile apps and launched premium feature segments to expand market reach. Evaluated investment opportunities on the committee using a design and UX lens.

Led UX/UI initiatives across industries, optimizing Tele2 retail flows with A/B testing to streamline purchases and reduce support calls, redesigned Skandia's insurance purchase journey to improve checkout conversion, and built WCAG-compliant internal tools for Skatteverket and Nobina transport management systems.

Collaborated with CRO experts and developers to optimize user journeys and conversion; designed landing pages and in-app payment flows and ran A/B tests to improve KPI-driven conversion metrics.

Converted a desktop enterprise experience to mobile through research and stakeholder interviews, identifying new mobile product opportunities for seamless integration.

Bachelor's degree in Interaction Design with coursework in cognitive psychology, prototyping, evaluation methods, and project management.

Completed nursing-related studies including coursework in microbiology, psychiatry, and medicine.