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@geansalazar
Product-focused UX/UI designer driving user-centric MVPs and scalable design systems.
I am a product-focused UX/UI designer with 7+ years of experience crafting user-centric digital products across telecommunications, banking, insurance, government, and transportation. I specialize in MVP development, design systems, prototyping, user research, and conversion optimization, and I integrate relevant AI tools to enhance design solutions and workflows.
I collaborate with startups and enterprise teams to transform concepts into validated products, lead discovery and usability research, and deliver measurable business outcomes such as improved conversion, reduced support costs, and streamlined workflows. I hold a Bachelor's in Interaction Design from Stockholm University and draw on interdisciplinary studies in nursing for insights into human behavior and empathy-driven design.
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Work history, roles, and key accomplishments
Spark
Jan 2024 - Present (1 year 10 months)
Freelance product designer guiding companies from concept to production-ready design systems and validated MVPs, also producing branding, motion content and social media assets for growth. Co-founder and product owner on an early-stage SaaS dating/friendship platform driving product strategy and UX research.
VNTRS
Jan 2022 - Dec 2023 (1 year 11 months)
Served a diverse client portfolio to improve MVPs and enterprise product segments, led a full redesign of Gofrendly mobile apps and launched premium feature segments to expand market reach. Evaluated investment opportunities on the committee using a design and UX lens.
HIQ
Mar 2018 - Dec 2021 (3 years 9 months)
Led UX/UI initiatives across industries, optimizing Tele2 retail flows with A/B testing to streamline purchases and reduce support calls, redesigned Skandia's insurance purchase journey to improve checkout conversion, and built WCAG-compliant internal tools for Skatteverket and Nobina transport management systems.
LeoVegas
Nov 2017 - Mar 2018 (4 months)
Collaborated with CRO experts and developers to optimize user journeys and conversion; designed landing pages and in-app payment flows and ran A/B tests to improve KPI-driven conversion metrics.
Comintelli
Jan 2017 - May 2017 (4 months)
Converted a desktop enterprise experience to mobile through research and stakeholder interviews, identifying new mobile product opportunities for seamless integration.
Degrees, certifications, and relevant coursework
Bachelor's degree, Interaction Design
Bachelor's degree in Interaction Design with coursework in cognitive psychology, prototyping, evaluation methods, and project management.
Nursing (coursework)
Completed nursing-related studies including coursework in microbiology, psychiatry, and medicine.
Software and tools used professionally
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