Unni Wihlborg
@unniwihlborg
Product-focused UX/UI designer driving user-centered, revenue-generating solutions.
SwedenWhat I'm looking for
I am a product-focused UX/UI designer with extensive experience improving enterprise workflows, designing self-service purchase flows and paywalls, and co-leading design systems to boost cross-team consistency and scalable revenue. I combine quantitative and qualitative research, iterative user testing, and data-driven decisions to deliver measurable product improvements and stronger engagement.
My background spans redesigning complex product ecosystems, integrating acquired products for usability and consistency, leading client website and brand work, and creating clear visual narratives for senior stakeholders. I collaborate closely with developers, product managers, and research panels to ensure designs are practical, user-centered, and aligned with business goals.
Experience
Work history, roles, and key accomplishments
Product Designer
Funnel AB
Apr 2021 - Dec 2022 (1 year 8 months)
Improved enterprise workflows by reducing repetitive tasks tenfold and launched self-service purchase flow and paywall that drove engagement and scalable revenue. Co-led the design system and iteratively improved features using user feedback and data.
UX Designer
Mercell Commerce AB
Apr 2021 - Dec 2022 (1 year 8 months)
Led UX initiatives across Mercell’s product ecosystem and integrated an acquired product to improve usability and consistency. Conducted user research, heuristic evaluations, and journey mapping to inform strategic decisions.
UX/UI Designer
IGoMoon AB
May 2019 - Apr 2021 (1 year 11 months)
Led website redesigns and created logotypes, brand books, and graphics for multiple clients while performing quantitative and qualitative research to inform designs. Took on temporary project manager duties to coordinate delivery.
Coordinator
SEB AB
Mar 2007 - Aug 2017 (10 years 5 months)
Crafted clear, visually engaging presentations for SEB’s top management and Finansinspektionen that turned complex financial data into narratives supporting key decisions. Led facilitation and workshop activities for large corporate stakeholders.
Marketing Assistant
Progroup Services
Jun 2005 - Mar 2007 (1 year 9 months)
Supported marketing activities and content creation for Progroup Services, contributing to campaign execution and collateral production. Assisted in day-to-day marketing operations and communications.
Education
Degrees, certifications, and relevant coursework
USUniversity College of Østfold
Bachelor in English and International Market Communication, English and International Market Communication
2002 - 2025
Enrolled in studies in English and International Market Communication beginning Aug 2002 with records indicating continuation toward 2025.
NTNorwegian University of Science and Technology
English Language and Literature
2002 - 2025
Pursued studies in English language and literature with dates listed as 2002 to 2025.
Practical DesignlablearningInc.
Data Visualization / Dashboards
2020 - 2020
Completed a Practical Charts & Dashboards course in Jan 2020 through July 2020.
UX Academy
User Experience (UX)
2017 - 2019
Completed UX Academy coursework from Aug 2017 to May 2019 focused on UX principles and practice.
UBUniversity of Bergen
Spanish Language and Literature
2017 - 2019
Studied Spanish language and literature at the University of Bergen from Aug 2017 to May 2019.
Medieinstitutet
Digital Content Designer, Digital Content / UX
2017 - 2019
Completed a Digital Content Designer program focused on digital content and UX-related skills from Aug 2017 to May 2019.
Availability
Location
SwedenAuthorized to work in
Job categories
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