Open to opportunities

Ali Ezzati

@aliezzati

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Senior Product Designer turning complex product problems into UX, growth design, and strategy-driven outcomes.

Sweden

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What I'm looking for

I’m looking for a role where design owns outcomes. I want to lead UX research and growth design, build design systems, and turn complex problems into conversion-focused product strategy—working cross-functionally with engineering and product.

I’m a Senior Product Designer with 8+ years turning complex product problems into experiences that move business metrics. I work best where UX research, growth design, and product strategy come together, embedded in cross-functional teams where design owns outcomes—not just deliverables.

Recently, I led an end-to-end UX redesign of a B2C signup and onboarding flow, using GA4 funnel analysis, Hotjar session recordings, heuristic evaluation, and competitive benchmarking. The work improved conversion from 6.8% to ~15% and contributed an estimated ~2.25M kr in incremental annual revenue.

Alongside growth-focused UX, I build scalable design systems that reduce friction between design and development. I redesigned experiences on top of a newly architected cross-platform system and architected an AI-powered system from scratch—tokens, components, states, usage patterns, and a contribution framework—deployed across iOS and Android.

Earlier roles strengthened my product thinking across B2C and enterprise contexts, from delivering a full design system and dashboard redesign for Cardinal Financial (~$500K USD agency revenue) to improving enrollment conversion for CODED (~12%) and redesigning core user flows at Oteacher (task completion ~64%→~88%, NPS +24→+53). I bring 0→1 product definition, rigorous validation, and AI-assisted design workflows to every engagement.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Designer

Current

Greenely

Dec 2023 - Present (2 years 7 months)

Led an end-to-end UX redesign of the signup and onboarding flow, improving conversion from 6.8% to ~15% and contributing an estimated ~2.25M kr in incremental annual revenue. Built and deployed a scalable AI-powered cross-platform design system across iOS and Android and collaborated with growth/marketing on acquisition and landing page design.

UX Research Funnel Analysis GA4 Hotjar Heuristic Evaluation Competitive Benchmarking Conversion Optimization Design Systems iOS Android Landing Page Design Information Architecture

Senior Product Designer

Dtail Studio

Mar 2022 - Nov 2023 (1 year 8 months)

Led a design team on a 9-month engagement for Cardinal Financial, delivering a design system and end-to-end redesign of admin and user dashboards, generating ~$500K USD in agency revenue. Defined product requirements, information architecture, and interaction design and developed design systems used across multiple client teams.

Design Systems Information Architecture Interaction Design Stakeholder Management Prototyping UX Design Dashboard Design

Senior UI/UX Designer

CODED

Nov 2021 - Nov 2023 (2 years)

Redesigned CODED’s main website and learning platform ecosystem, improving conversion by ~12% and contributing an estimated 45,000 KD/year (~$148K USD) in incremental enrollment revenue. Led UX and UI for CODED Factory, partnered with founders and PMs for 0→1 product concepts, and ran usability testing and iterative design critiques.

UX UI Design Conversion Optimization 0→1 Product Design Usability Testing Prototyping Stakeholder Management Design Critiques User Flows

UI/UX Designer

Duobro

Dec 2020 - Sep 2021 (9 months)

Served as the sole product designer across multiple concurrent startup ideas, translating briefs and wireframes into high-fidelity, production-ready mobile-first UI. Delivered user flows, storyboards, and prototypes as client-facing deliverables while collaborating with product managers on web and app products.

Mobile First Products UI Design Interaction Design Wireframing Prototyping Storyboarding User Flows

Freelance Product Designer

Independent

Jan 2018 - Jan 2021 (3 years)

Scoped, designed, and shipped web and mobile UI/UX projects independently for startups and agencies across multiple countries. Designed consumer apps (Give and LyfeCycle) end-to-end and led 0→1 product design for Kindi, a gamification-first EdTech app concept.

UI UX Design Mobile App Design Wireframing Prototyping 0→1 Product Design Gamification

UI/UX Designer

Oteacher

Aug 2019 - Nov 2020 (1 year 3 months)

Led a full redesign of Oteacher’s core user flows on the web platform, improving task completion from ~64% to ~88%, reducing session booking time by 37%, and increasing NPS from +24 to +53. Conducted usability testing and user interviews and built wireframes, prototypes, and user flows with engineers and PMs in Agile sprints.

UX Research Usability Testing User Interviews Wireframing Prototyping User Flows Agile Scrum