At Blueprint Stockholm, I lead end-to-end product design engagements for startups and established businesses, from discovery and research through UX/UI design, design systems, and implementation. I also use AI-assisted workflows to support research, ideation, and product validation.
At EliteProspects, I led the redesign of EliteProspects.com and introduced a user-centered discovery process grounded in research and analytics. I also built a scalable design system to improve consistency across product experiences and streamline design-to-development workflows.

