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Philippe Augusto Miranda

@philippeaugustomiran

Message

Copywriter and brand strategist at Nusit, whose Blue Heaven Real Estate pre-launch campaign generated 4 reservations.

Brazil

Message

At Nusit, I led branding and positioning projects from diagnosis through delivery, developing verbal identity systems and integrating brand language into websites, landing pages, and apps. For Blue Heaven Real Estate, I planned the pre-launch strategy for a high-end development that resulted in 4 reservations at the event.

At Propaga Agency, I created campaigns and content across sectors and developed messaging for Juliana Pavan's 2020 electoral campaign. I'm a 2x Brazilian Design Award finalist, in Naming and Voice, and have worked across Portuguese and English, including translation and transcreation.

Experience

Work history, roles, and key accomplishments

Head of Branding & Strategy

Nusit

Feb 2023 - Jul 2026 (3 years 5 months)

Led branding and positioning projects from diagnosis through delivery, conducting strategic workshops and developing verbal identity systems. Planned pre-launch strategy for a high-end development, resulting in 4 reservations at the event.

Brand Strategy Verbal Identity Naming Tone of Voice UX Writing Content Strategy SEO Bilingual Content Generative AI Prompt Engineering

Copywriter & Strategic Planning

Propaga Agency

Feb 2023 - Oct 2025 (2 years 8 months)

Continued serving agency accounts as a consultant, delivering campaigns, content, and strategic planning for clients in retail, healthcare, and services.

Copywriting Strategic Planning Campaign Management Content Creation

Copywriter, Strategist & Co-Founder

FiveClover Content

Feb 2022 - Aug 2024 (2 years 6 months)

Founded and operated a content and communications agency, managing client relationships, strategic planning, and creative execution. Developed the agency's institutional website using WordPress with Elementor Pro.

Copywriting Strategic Planning Client Management WordPress Elementor Pro Web Development

Copywriter, Social Media & Strategic Planning

Propaga Agency

Jul 2019 - Feb 2023 (3 years 7 months)

Created and planned advertising and institutional campaigns for clients across multiple sectors, including pharmaceuticals, entertainment, luxury, and real estate. Developed messaging strategy for a political campaign, contributing to the candidate's election.

Copywriting Social Media Strategic Planning Campaign Development Naming and Brand Concepts Taglines Omnichannel Content

Copywriter, Social Media & Strategist

Fale Digital Marketing

Jul 2019 - Mar 2021 (1 year 8 months)

Produced campaigns, digital content, video scripts, naming, and taglines for multiple clients and channels simultaneously as a partner agency to Propaga.

Copywriting Social Media Strategic Planning Video Scripts Naming Taglines

Copywriter, Strategic Planning & Translator

WeSalt Agency

Aug 2018 - Jul 2019 (11 months)

Created and planned campaigns, storytelling, naming, and taglines for clients across multiple sectors. Translated materials and websites, adapting content culturally for international markets.

Copywriting Strategic Planning Translation Transcreation Storytelling Naming Taglines

Copywriting, Strategic Planning & Translation Intern

WeSalt Agency

Apr 2016 - Aug 2017 (1 year 4 months)

Produced campaigns, scripts, digital content, and Portuguese-English translations for different clients and channels, earning a full-time position based on performance.

Copywriting Strategic Planning Translation Script Writing Digital Content