At Jusbrasil, I wrote launch and pricing-page copy for Jus IA based on user research; it reached 50,000 subscribers in its first year, 10 times the target. I also led creative direction for more than 10 simultaneous paid media campaigns and authored the brand tagline.
I scripted and coordinated “Jusbrasil Explica,” an educational video series that earned nearly 70,000 YouTube views, and wrote the Jusbrasil Processos blog series, which received more than one million article views. My work also included A/B testing copy and creating reusable content models for landing pages and modals.
At Trust On Music Studios, where I’m Founder and Creative Director, I plan and direct release campaigns from messaging and content strategy through visual identity and calendars. I’ve also created content style guidance at Jusbrasil and turned complex business material into client-facing presentation narratives at Slidefy.
