Letícia Porto
@letciaporto
Copywriter and AI trainer blending design thinking with persuasive storytelling to improve user-centered technology.
BrazilWhat I'm looking for
I am a copywriter and AI trainer who transitioned from five years in architecture to digital communication, bringing a user-centric lens and strong attention to detail to every project.
After training at O Novo Mercado and ranking highly in competitive challenges, I worked at TEAR Pro improving a client profile by nearly 40% in six months and founded INSPIRARTE to deliver branding, social strategy, video production, and narration services.
My background taught me research rigor, adaptability, and the ability to translate complex ideas into clear, engaging narratives; I combine those strengths with practical skills in SEO, storytelling, and AI voice work.
I am focused on roles where human insight improves technology, especially AI evaluation and training, and I bring creativity, precision, and a results-driven mindset to help teams shape better user experiences at scale.
Experience
Work history, roles, and key accomplishments
Founder
Inspirarte
Jan 2022 - Present (3 years 9 months)
Founded a digital communication studio delivering branding, social media strategy, video production and storytelling for diverse clients, including narration using human and AI-generated voices.
Copywriter
TEAR Pro
Jan 2022 - Dec 2022 (11 months)
Produced copy and content strategy for health and education clients, growing a client's profile by nearly 40% in six months through targeted messaging and value-driven campaigns.
AI Trainer
O Novo Mercado
Jan 2022 - Dec 2022 (11 months)
Completed training and participated in competitive challenges, placing 2nd in a cohort and ranking in the top 10 for a 40k contract; worked on AI training and evaluation related to copy and content tasks.
Education
Degrees, certifications, and relevant coursework
INSPIRARTE
Founder / Professional Practice, Digital Communication / Branding
2022 -
Founder of INSPIRARTE, delivering digital communication services including branding, social media strategy, video production, and storytelling.
UDUdemy
Branding Mastery, Branding / Marketing
2022 - 2022
Completed a Branding Mastery course on Udemy to deepen skills in brand strategy and visual communication.
O Novo Mercado
Copywriting Program, Copywriting / Digital Communication
2022 - 2022
Completed a copywriting training program at O Novo Mercado, achieving certification and placing highly in competitive challenges.
GODigital Marketing Course, Digital Marketing
Completed a Digital Marketing course through Google's Skillshop or related Google Skills program prior to 2020.
Universidade (Architecture degree institution unspecified)
Degree in Architecture, Architecture / Urban Planning
Holds a degree in Architecture with experience in urban planning and design, informing user-centric and aesthetic decision-making.
TEAR Pro (employer training/experience)
Professional Experience / Copywriter, Copywriting / Content Strategy
2022 - 2023
Worked as a copywriter at TEAR Pro, contributing to client growth and content strategy in health and education sectors.
AI Training & Evaluation (course/provider unspecified)
AI Training & Evaluation, AI Training & Evaluation
Undertook AI training and evaluation coursework to develop skills in AI-assisted content creation and evaluation.
English proficiency (course/certification unspecified)
English (C1), English Language
Achieved English language proficiency at C1 level supporting professional communication and content creation.
Availability
Location
BrazilAuthorized to work in
Job categories
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