Peter Miles Royeca

Built the website, content playbook, and newsletter infrastructure for the June 2026 platform relaunch. Drove the site audit and homepage rebuild that retired the legacy 'The Forum' branding.

Designed and wrote the full onboarding email sequence, mapping thematic content to conversion touchpoints. Maintained performance across a 2,500-subscriber list with a reported 54.6% average open rate.

Built the Crisis Lab podcast production pipeline in Descript, including episode editing, webinar repurposing, show notes, and promotional sound bites. Scaled the show to 15,000+ listeners.

Led the June 2026 crisislab.io site refresh, including homepage and executive program page design, copywriting, and retirement of deprecated branding across properties. Owned Crisis Lab’s brand identity end-to-end and co-authored the Crisis Lab 2026 Course Development SOP, while producing the Intelligence+ by Crisis Lab newsletter and supporting domain migration and SEO updates.

Documented the full course production pipeline from expert sourcing through IACET compliance publication. Became the team’s definitive operational guide for course launches.

Built automations connecting member benefits between Circle and Beehiiv using Make and configured Slack notifications for key triggers. Managed automations and audience segments across Kajabi, Beehiiv, and Circle.

Led Crisis Lab brand identity development from initial ideation through logo design and brand book documentation. Produced the full collateral library used across course, webinar, newsletter, and social assets.

Handled post-production for Crisis Lab webinars and edited panel discussion videos from raw recording to finished, branded outputs. Delivered webinar-ready assets for publication.

Turned lesson outlines and raw SME content into 16 complete online courses, including thumbnails, branded slide decks, and video recording coordination. Built and published each course on Kajabi and Circle with landing pages, sales pages, and checkout flows.

Designed and built websites across three CBI verticals, adapting site architecture and visual design to each brand’s audience and goals. Covered crisislab.io, heylinen, and Cadastria.

Grew and maintained the Crisis Lab newsletter to 2,500 subscribers, building email infrastructure with onboarding and nurture sequences and segmented conversion workflows. Built websites for heylinen and Cadastria, created Amazon A+ content and listings for heylinen, managed Beehiiv email infrastructure and audience segmentation, and owned end-to-end podcast and online course production and public

Built heylinen brand store listings and Amazon A+ content, including keyword-optimized copy and image stack design aligned to brand standards. Managed content creation for Amazon storefront presentation.

Served as a remote virtual moderator for the TIEMS Hybrid Annual Conference across three consecutive years. Managed live multi-participant sessions with attendees from 30+ countries.

Led end-to-end post-production for IACET-accredited online courses, editing and delivering 23+ branded videos per course cycle. Created Canva-based social graphics for course promotions and served as a virtual moderator for the TIEMS International Emergency Management Society Hybrid Annual Conference, including managing live sessions and post-production of webinar recordings.