peninnah wainaina

Coordinate daily administrative operations, work arrangements, attendance, and schedules for 15+ employees, and manage office records, executive correspondence, meeting preparation, vendor relations, utility tracking, and facility repair logistics.

Provided high-leverage remote executive support to founders and senior leaders across US, UK, Canada, Qatar, and Bali time zones, managing complex calendars, inbox triage, and confidential workflows.

Managed daily Instagram activities for a UK beauty brand targeting women aged 45+, supporting content publishing, audience engagement, and consistent social media presence.

Coordinated cross-border administrative and operational workflows for educational leadership, built and maintained 5 ActiveCampaign CRM automation workflows, and managed bi-weekly newsletter dispatch for 5 consecutive months with 100% on-time execution.

Spearheaded recurring communication calendars and client briefing materials for North American business operations, and managed client social media platforms, engagements, and lead generation.

Supported lead generation, prospect follow-up, appointment setting, and customer communication, engaging prospective customers and coordinating appointment scheduling to support sales and customer relationship development.

Managed daily email correspondence, audience engagement, and administrative workflows independently across international time zones.

Served as key executive communications partner to senior leadership across a 9-year corporate tenure, compiling executive briefings and synthesizing multi-departmental data for C-suite decision-making. Managed confidential C-suite communications and led crisis communications during product recall events.

Developed and implemented email marketing initiatives using Klaviyo, including a lead magnet and welcome email flow, achieving a welcome email open-rate increase from 28% to 54% and social media content reaching 27.4K views within 24 hours.

Diploma in Mass Communication and Journalism from Nairobi Institute of Business Studies.

Diploma in Public Relations from the Institute of Commercial Management, UK.

Diploma in Business Management from the Kenya Institute of Management.

Executive Assistant Certification from Alison, covering professional EA skills and mastery.

Grade: 7.5

IELTS Academic with an overall band score of 7.5, indicating C1 high English fluency.

Certified in Digital Marketing, Social Media Management, and SEO from HubSpot Academy.

Klaviyo certifications as Email Strategist and Email Deliverability Specialist.