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Peet Visser

@peetvisser

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Sales Representative at PrintflexRollers who generated over R7.9 million in sales and signed 25 new clients.

South Africa

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What I'm looking for

I wanted to return to a role where I could leverage my expertise and passion for the FMCG sector.

At PrintflexRollers, I generated over R7.9 million in sales revenue and personally signed 25 new clients. I also achieved a record sales month of R771,000 in March 2026.

At Speed Label, I expanded the client base by onboarding 35 new clients within 18 months. At PetBillies, I consistently exceeded monthly and annual sales targets by 25% and increased sales in my key territory by 20%.

Earlier, as Regional Sales Manager at Lentas International, I achieved the best year-on-year growth and helped deliver more than 200 new store listings. I also managed regional sales across retail accounts including Spar, Pick n Pay, and OK Foods.

My experience spans sales and business development across manufacturing, FMCG, and industrial supply. I’ve worked across the full sales cycle, from prospecting and quoting to account growth and after-sales support.

Experience

Work history, roles, and key accomplishments

Current

Sales Representative

Current

Printflex Rollers

Mar 2025 - Present (1 year 7 months)

Generated over R7.9 million in total sales revenue since joining in March 2025, achieving a record month of R771,000 in sales revenue. Grew the client base by personally signing 25 new clients, 9 of which now represent 45% of the area's top 20 clients by revenue.

Sales Lead Generation Customer Relationship Management Market Analysis Reporting Forecasting Compliance

Sales Executive

Speed Label

May 2023 - Feb 2025 (1 year 9 months)

Expanded the client base by on-boarding 35 new clients within 18 months. Responsible for sales and business development, product knowledge, client relationship management, market research, and reporting.

Sales Business Development Customer Relationship Management Market Research Reporting Compliance

Sales Executive

PetBillies

Feb 2018 - Apr 2023 (5 years 2 months)

Consistently exceeded monthly and annual sales targets by 25% and increased sales in key territory by 20% through targeted outreach and relationship management. Managed full sales cycle including prospecting, upselling, and order coordination.

Sales Prospecting Upselling Cross Selling Customer Relationship Management Data Analysis Event Participation Order Management

Sales and Marketing Consultant

Trade Conferences International

Apr 2016 - Jan 2018 (1 year 9 months)

Identified and targeted potential clients including exhibitors, sponsors, and corporate businesses. Built and nurtured relationships with key clients, conducted market research, developed marketing campaigns, and supported event planning.

Sales Marketing Customer Relationship Management Market Research Event Planning Content Management Reporting Networking

Field Sales Manager/Marketer

OnShelf Pharma

Mar 2015 - Feb 2016 (11 months)

Managed key accounts including Spar and Spar Pharmacy, overseeing sales strategy, merchandising standards, and inventory levels. Implemented marketing campaigns and promotions at store level to drive product awareness and sales.

Sales Strategy Key Account Management Merchandising Inventory Management Marketing Campaigns Reporting Team Leadership

Regional Sales Manager

Lentas International

Mar 2014 - Feb 2015 (11 months)

Developed and implemented regional sales strategies aligned with company goals, driving revenue growth by meeting or exceeding targets. Managed key accounts including Spar, Pick n Pay, OK Foods, Total, and Engen forecourts.

Sales Strategy Revenue Growth Key Account Management Budget Management Team Leadership Supply Chain Coordination

Regional Sales Manager

Handson Healthcare

Mar 2013 - Feb 2014 (11 months)

Achieved agreed regional sales targets on a weekly and monthly basis, effectively managing and improving customer relationships. Increased productivity of sales and merchandiser teams and ensured compliance with client requirements.

Sales Management Customer Relationship Management Team Leadership Reporting Compliance

Regional Sales Manager

Ansel Marketing

May 2012 - Feb 2013 (9 months)

Supervised and led a team of 15 sales representatives and 45 in-store merchandisers to achieve regional sales targets. Implemented regional sales strategies, managed territory assignments, and built relationships with key customers and retailers.

Team Leadership Sales Strategy Territory Management Performance Monitoring Coaching Budget Management Data Analysis

Spar Specialist & Sales Representative

Monteagle Merchandizing Services

Aug 2009 - Apr 2012 (2 years 8 months)

Served as the primary ambassador for the Spar house brand, ensuring consistent representation across all touchpoints. Developed and implemented merchandising strategies to maximize brand visibility and shelf presence in Spar stores.

Merchandising Brand Management Sales Planogram Compliance Market Analysis Customer Relationship Management Data Analysis

Education

Degrees, certifications, and relevant coursework

University of Johannesburg

BA, Corporate Communication

2005 - 2007

Activities and societies: University of Johannesburg RAG Committee 2005/2006; RAG Procession and Sponsorships

Completed a BA in Corporate Communication. Served on the University of Johannesburg RAG Committee for 2005/2006, involved in procession and sponsorships.