I am an experienced Digital Marketing Account Manager with a strong background in SEM and Paid Media strategies. Currently based in Lisbon, Portugal, I have a proven track record of implementing successful campaigns across multiple platforms, including Google Ads, Bing Ads, Facebook Ads, Instagram Ads, and Pinterest Ads.
Throughout my career, I have utilized my copywriting skills to create compelling content and executed A/B testing strategies to enhance copy effectiveness. I am proficient in utilizing tools such as Google Tag Manager and Google Analytics to establish efficient tracking and monitor campaign performance. I am highly analytical and data-driven, continuously monitoring and analyzing campaign performances to identify areas of improvement and optimize campaigns for maximum ROI.
Prior to my current role, I worked as a Google Ads Account Manager at Teleperformance Portugal, where I managed a client portfolio of 360 companies. I successfully planned, implemented, and optimized Google Ads strategies to achieve marketing objectives and monitored campaigns to ensure they met customers' Key Performance Indicators (KPIs).
I also have experience as a Digital Marketing Intern at Moonbow, where I created and managed successful marketing campaigns on Facebook, Instagram, and Google. I was responsible for managing social media accounts, developing content strategies, and interacting with the community. I played a key role in shaping the company's brand representation through the creation of engaging content, resulting in a significant growth in social media following.
