Open to opportunities

Payal Rathore

@payalrathore

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Digital marketing and presales leader driving performance and lead-to-revenue growth.

India

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What I'm looking for

I seek a growth-oriented marketing role where I can lead performance campaigns, optimize lead-to-revenue processes, collaborate cross-functionally, and use data-driven insights to improve ROI and conversion outcomes.

I am a results-oriented digital marketing and presales professional with over five years of experience across real estate and agency environments, focused on performance marketing and lead generation.

I have planned and executed digital strategies for premium real estate projects and managed multi-channel campaigns on Meta and Google Ads to optimize lead quality and cost-per-lead.

I collaborate closely with agencies, sales, calling, and closing teams to manage the end-to-end customer journey, drive site visits, and improve conversion ratios, supported by MIS reporting and performance dashboards.

I bring hands-on experience with campaign optimization, CRM coordination, vendor and agency management, and data-driven insights to improve targeting, ROI, and revenue support.

Experience

Work history, roles, and key accomplishments

Deputy Manager – Digital Marketing

Xanadu Realty

Mar 2023 - Nov 2025 (2 years 8 months)

Planned and executed digital marketing and lead-generation strategies for premium real estate projects, optimizing Meta and Google Ads to improve lead quality and lower CPL; coordinated presales and sales teams to drive site visits and improve conversion rates.

Performance Marketing Meta Ads Google Ads Lead Generation CRM Management Campaign Optimization

Social Media Account Manager

Sid & Co.

Jan 2019 - Jan 2021 (2 years)

Managed multi-client social media accounts across Food, Travel, Lifestyle, and Jewellery; executed content calendars and organic/paid campaigns to increase engagement and reach while coordinating designers and influencers for timely delivery.

Social Media Management Content Strategy Instagram Facebook Paid Social Community Engagement

Digital Hiring Intern

TriEdge

Supported end-to-end digital hiring coordination and managed candidate databases to streamline recruitment processes.

Recruitment coordination Database Management Communication MS Excel

Client Servicing Intern

Ogilvy & Mather

Assisted in client coordination and supported campaign activities to ensure timely execution and stakeholder communication.

Client Servicing Coordination Reporting

Social Media Manager Intern

Kef Global

Assisted with social media management and influencer coordination to support campaign execution and reach.

Social Media Management Scheduling Communication

Social Media Manager Intern

Sid & Co.

Managed posting schedules and audience engagement to support client social media objectives and growth.

Engagement Management Analytics Community Management

Education

Degrees, certifications, and relevant coursework

iFEEL

Postgraduate Diploma in Marketing, Marketing

2021 - 2023

Postgraduate Diploma in Marketing completed at iFEEL in Lonavala from 2021 to 2023 focusing on marketing strategy and digital marketing applications.

Medi-Caps University

Bachelor of Business Administration, Digital Marketing

2018 - 2021

Bachelor of Business Administration in Digital Marketing from Medi-Caps University completed between 2018 and 2021 with coursework in digital marketing and related tools.