At Times Network, I direct Salesforce initiatives supporting subscriber acquisition, retention, and digital engagement. I lead cross-cloud implementations across Sales Cloud, Service Cloud, Marketing Cloud, and Experience Cloud for media workflows.
I also oversee the CRM strategy and roadmap for OTT, broadcast, and digital channels, and manage a Salesforce team of admins, developers, analysts, and vendors. My work includes integrating Salesforce with media technologies and enabling real-time reporting for ad sales, marketing, and audience engagement.
At Ami Polymer, I orchestrated an end-to-end Salesforce Marketing CRM implementation aligned with business goals and client requirements. I developed project plans, coordinated internal teams and vendors, and managed delivery milestones.
Earlier, I led Salesforce platform and project work at Aarti Industries Limited and supported CRM implementation, administration, integrations, and user adoption across other organizations. I hold Salesforce Administrator, Salesforce AI Specialist, Salesforce AI Associate, and Certified Scrum Product Owner certifications.
