Paulo Freitas
@paulofreitas
Product Designer at Frameline, building a production-ready React surface library for AI-era products.
United StatesWhat I'm looking for
At Frameline, I built a design-engineering surface library for AI-era products, owning product definition, visual language, configurator UX, and full-stack implementation. I shipped typed React components and an end-to-end experience spanning the configurator, commerce flows, and documentation site.
At xix3D, I designed product experiences for enterprise and automotive clients including 3M, Ford, Audi, Samsung, Sony + Honda, and Costco. My work included the Zeno Platform retail technology experience for 3M and the Ford Wrap Program configurator and dealer onboarding materials.
For Afeela (Sony + Honda), I designed an EV personalization experience covering configurator UX, real-time 3D visualization, checkout and pricing, a companion mobile app, and delivery tracking. At Amplif.AI, I designed AI-driven creative production experiences across image, video, and interactive formats, prototyping UX flows in Figma and code.
I founded DUBRANDING, an international creative agency specializing in SaaS brand development, and built a distributed team delivering brand strategy, visual identity, web design, and digital marketing. I'm looking for a senior IC role where craft, UX strategy, and working close to engineering matter.
Experience
Work history, roles, and key accomplishments
Founder & Product Designer
Frameline
Jan 2025 - Present (1 year 9 months)
Built Frameline, a design-engineering surface library for AI-era products, owning product definition, visual language, configurator UX, and full-stack implementation in React/Next.js. Shipped installable typed React components and designed the end-to-end product experience including component library, configurator, commerce flows, and documentation site.
Lead Product Designer
Amplif.AI
Jul 2025 - Apr 2026 (9 months)
Led AI-driven creative production across image, video, and interactive experiences, designing high-quality visuals, cinematic video, and rapid concept iterations at scale. Bridged creative strategy with product execution by prototyping UX flows in Figma and code.
Product Designer
xix3D
Aug 2023 - Aug 2025 (2 years)
Primary creative partner for Fortune 500 and global automotive clients, delivering product UX, brand systems, and go-to-market assets across enterprise partnerships. Designed UI/UX for 3M's retail technology product, led creative for Ford's OEM-integrated customization platform, and designed the EV personalization experience for Afeela (Sony + Honda).
Creative Director & Founder
DUBRANDING
Jan 2021 - Apr 2025 (4 years 3 months)
Founded and led an international creative agency specializing in SaaS brand development for clients across the US, Canada, UK, Hungary, Germany, Portugal, and Spain. Built a distributed team delivering brand strategy, visual identity, web design, and digital marketing.
Education
Degrees, certifications, and relevant coursework
FIAP
Master in UX Design, UX Design
2025 -
Pursuing a Master in UX Design, expected to complete in November 2025.
Universidade de Mogi das Cruzes
BA in Graphic Design, Graphic Design
2019 - 2023
Earned a Bachelor of Arts in Graphic Design.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Website
paulo.dudesign.usSalary expectations
Social media
Job categories
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