Juan Barrera

Led end-to-end design of an AI-powered data ingestion platform as the sole designer, defining information architecture, interaction patterns, and component library. Built a design system that reduced development handoff time by 30% and designed ad creative contributing to a 215% increase in inbound leads.

Led a full platform redesign across 80+ screens, consolidating the product into a unified AI-augmented platform with design system governance. Rebuilt the design system using modular components and design tokens, and conducted user interviews to inform feature redesigns.

Served as primary designer across 20+ client products, including a national rebrand rollout for a US-based cell carrier. Designed brand systems, campaign assets, and digital products, while managing timelines and mentoring junior designers.

Served in a hybrid Product Designer and QA Consultant role, designing digital platforms and leading structured QA processes for logistics technology and gaming industry clients. Managed small design teams and led testing cycles and bug reporting.

Drove development and refinement of core financial product features, leading to a 20% increase in active users, 24% increase in sign-ups, and 10% increase in retention. Acted as sole product designer leading a full mobile redesign and rebuilt the visual identity.

Delivered digital marketing websites and internal operational tools for a real estate web and software development firm. Led UX and visual design across new builds and redesigns, and introduced scalable design standards.

Designed digital assets, brand materials, and immersive event environments for Fortune 500 and global organizations at major live events. Created cross-channel deliverables including digital touchpoints and large-scale experiential installations.

Bachelor of Arts in Psychology from California Baptist University, completed in 2019.