archna dosija

Partnered with a product manager, creative head, and designer to reimagine CPQ workflows for fuel service reps and customers. Simplified complex user journeys for internal and external users along with designing dashboard layouts to enhance clarity, speed, and usability.

Refined the design system to better align with user needs, introducing animations and an updated color palette while preserving the platform’s calming aesthetic. Collaborated closely with the CEO, CTO, and development team to roll out feature updates and optimize product flows based on real-time user feedback.

Spearheaded UX overhaul for data-heavy app, driving user engagement and conversion rates, directly impacting sales growth and satisfaction by 12%. Streamlined design asset handover to development team, ensuring timely implementation through post-development testing and enhancing efficiency.

Conducted stakeholder interviews and developed user personas to inform design decisions. Designed the initial user interface, focusing on ease of use and fast performance.

Spearheaded the re-branding initiative, ensuring a seamless user purchase journey and integrating the brand's refreshed identity into the app. The redesign helped the company secure funding and earned it the title of India's Fastest Growing DC Brand by Inc 42 Media 2022, following an 88% revenue growth in six months of redesign.

Led the redesign of the web app, focusing on mobile optimization for over 60% of users. Developed a comprehensive information architecture and implemented responsive design.

Successfully designed and delivered over 5 apps and websites for a diverse global clientele, ensuring high standards of user experience and visual appeal. Consistently maintained a 100% Job Success Score on Up Work, earning the prestigious Top Rated Freelancer badge, reflecting exceptional client satisfaction and project success.

Directed creative efforts for the production of diverse films and award-winning web shows across major networks including Viacom18, Zee, and TVF. Oversaw all aspects of production, from concept development to final delivery, ensuring high-quality and impactful content. Led marketing initiatives for all shows produced under my leadership at Zees.

Completed a comprehensive program in film, television, and video production. Gained expertise in various aspects of media production, from conceptualization to final delivery.

Studied mass media, gaining foundational knowledge in communication, media studies, and related fields. Developed skills in media analysis and production.