Paul Louis
@paullouis
I am an experienced digital marketing and film production specialist driving growth through storytelling and digital strategy.
What I'm looking for
I am a self-taught, award-winning creative with over a decade of experience across entertainment, media, real estate, and hospitality.
I specialize in film production, digital marketing, SEO, and creative design, and I’ve driven measurable commercial results — including approximately KES 1.1B in real estate sales and EUR 335,000+ in direct online revenue at a luxury property.
My production work has grown audiences organically (19k+ YouTube subscribers) and earned recognition from Riverwood, Kalasha and inclusion in Netflix's African movie selection; I lead end-to-end multimedia production and post-production teams to deliver award-winning content on tight deadlines.
I’m passionate about emerging technologies, lifelong learning and capacity building; I merge creative insight with performance marketing to lead digital transformation, mentor teams and scale revenue for mission-driven brands.
Experience
Work history, roles, and key accomplishments
Digital Specialist Manager
Fairmont Mount Kenya Safari Club
Jan 2024 - Present (1 year 8 months)
Delivered a 4,410% increase in social media following, generated EUR 335,000+ in direct online revenue within one year, and increased website engagement 172%. Led a full web content and visual overhaul, staff training, and agency onboarding to position the property as a top performer across the Fairmont network.
Digital Marketing Officer
Mintvilla Housing
Apr 2021 - Jan 2024 (2 years 9 months)
Built and led a digital team and executed online-first strategies that generated KES 1.1B in sales over three years by leveraging digital platforms as the primary sales funnel.
Digital Content Consultant
Boozebite Limited
Feb 2022 - Jul 2023 (1 year 5 months)
Developed and implemented ecommerce marketing plans and refined content strategy using data insights, enabling the brand to kickstart operations and generate revenue.
Post Production Supervisor
Kikwetu Productions Ltd
Aug 2020 - Mar 2021 (7 months)
Managed editing, sound, VFX and color grading teams to deliver the feature film on schedule; the film premiered and was later selected for the Netflix African Movies selection in 2021.
YouTube Producer & Lead Videographer
Parents Magazine
Apr 2017 - Apr 2020 (3 years)
Developed end-to-end video content and growth-hacked distribution to grow the YouTube channel to 19k+ subscribers and achieve 70k+ monthly views.
Lead Editor
Kikwetu Productions Ltd
Nov 2014 - Mar 2017 (2 years 4 months)
Led editing and post-production for television series and short films, delivering award-winning work featured in regional festivals and film awards.
Education
Degrees, certifications, and relevant coursework
UniAthena / Cambridge International Qualification
Postgraduate Diploma, Digital Transformation / Business Intelligence
2025 -
Postgraduate Diploma in Digital Transformation through Business Intelligence started in June 2025 and expected to complete April 2026 (ongoing).
Green Valley International School
High School Diploma, General Secondary Education
2009 - 2012
High School Diploma awarded by Green Valley International School, Limuru, completed September 2009 to May 2012 with Edexcel IGCSE examinations administered at Temple Road High School, Nairobi.
Athena Global Education
Certificate, Change Management
2023 -
Completed the online webinar course 'Change Management: Embracing the Future through Strategic Adaptation' in March 2023.
UniAthena / Westford University College
Diploma in E-commerce & Transactions, E-commerce & Transactions
2023 - 2025
Diploma in E-commerce & Transactions undertaken at UniAthena / Westford University College from September 2023 to January 2025.
Athena Global Education
Certificate, Strategic Management
2023 -
Completed the online webinar course 'Competing in the Global Market: Strategies for Effective Strategic Management' in May 2023.
Tech stack
Software and tools used professionally
Facebook Ads
Google Tag Manager
Elementor
Google Docs
WooCommerce
Google Drive
.NET
Google Analytics
Facebook Pixel
Facebook Analytics
Adobe Photoshop
Adobe InDesign
HubSpot
Google Workspace
ClickUp
Google reCaptcha
WordPress
Google Sheets
MetaCDN
Yext Search Experience Cloud
DreamHost
Adobe Illustrator
Adobe Premiere Pro
Adobe After Effects
Google Ads
ServiceNow
LinkedIn Ads
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