Paul James

I’m a Senior UI/UX Designer specialising in complex SaaS platforms, with a strong focus on healthcare, sustainability, and workflow-heavy digital products. Over the last several years, I’ve designed IVF clinic dashboards, patient mobile apps, embryologist portals, electronic signature platforms, and enterprise tools that require clarity, precision, accessibility, and regulatory awareness. My work centres on simplifying dense technical processes into intuitive, research-driven user experiences.

I’m highly skilled in Figma and design systems, creating scalable component libraries, interaction patterns, and responsive interfaces for both web and mobile. I regularly conduct user interviews, competitor analysis, and usability testing to understand real user behaviour and translate insights into actionable design decisions. I collaborate closely with product managers and engineers to ensure feasibility, smooth handoff, and high-quality implementation.

I’m experienced in data-heavy dashboards, complex user journeys, HIPAA and WCAG AA compliance, micro-interactions, and multi-role workflows. I’ve also designed sustainability analytics tools like a Life Cycle Assessment Calculator and fintech-related dashboards, giving me a strong foundation in data visualisation and information architecture.

Outside of client work, I’m building a rapidly growing YouTube channel that produces cinematic historical storytelling using AI-assisted workflows. This has given me hands-on experience with motion design, video production, AI tools, and scalable content systems.

I’m passionate about creating digital products that are both functional and beautiful, and I enjoy working in teams that value thoughtful design, experimentation, and continuous improvement.

Across roles, I've collaborated closely with developers, PMs, and marketing teams to define KPIs, run A/B tests, and translate insights into continuous UX improvements. My work consistently drives engagement, efficiency, and product adoption, ensuring design is both strategic and impactful.