Paul James

With 5+ years of experience in UX/UI design, I specialise in creating accessible, human-centred solutions for complex B2B and B2C SaaS platforms. I lead end-to-end design processes—from discovery to delivery, within Agile teams, using research, prototyping, and validation to drive product decisions that align user needs with business goals.

At Anthesis Digital, I led the design of a sustainability-focused LCA calculator, which became the company’s second most-used tool within its first year. I built and maintained a scalable design system that cut design/development handoff time by 30% and reduced onboarding drop-off by 18%. I facilitated stakeholder workshops, ran moderated user interviews, and presented analytics-informed UX strategies that supported executive decision-making and feature prioritisation.

Previously, at Afirix Consulting, I launched a cross-platform booking app that improved conversion by 40% through data-informed IA restructuring and usability testing. At Shipwish, I designed a SaaS product for logistics teams that reduced manual processing time by 20% and boosted beta user task success by 35% through early-stage prototyping and accessibility-first design.

Across roles, I've collaborated closely with developers, PMs, and marketing teams to define KPIs, run A/B tests, and translate insights into continuous UX improvements. My work consistently drives engagement, efficiency, and product adoption, ensuring design is both strategic and impactful.