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Cristina Pansini

@cristinapansiniuxui

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UX/UI Designer blending psychology & design for elegant, human-centered experiences.

United Kingdom

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What I'm looking for

Looking for freelance or contract roles focused on UX/UI design, where I can contribute to impactful, user-centered projects. I’m especially drawn to work in wellness, luxury, and innovation sectors, and thrive in collaborative teams that value visual craft, accessibility, and strategic thinking. Open to remote or hybrid setups.

I’m a Senior UX/UI Designer with 5+ years of experience creating digital products, scalable design systems, and branded interfaces across industries like luxury, wellness, e-commerce, and public sector (NHS). With a background in cognitive psychology and a master’s in Human-Centered Technologies, I combine creative strategy with user research to design accessible, refined, and conversion-driven experiences. I’m fluent in Figma, Adobe CC, and cross-functional collaboration, and currently operate as a freelancer through my LTD company in the UK, with an EU passport. I’m passionate about crafting thoughtful products that balance functionality, storytelling, and business impact.

Experience

Work history, roles, and key accomplishments

Current

UX UI Designer & Visual Strategist

Current

Homesearch Ltd

Led UX/UI efforts across three core SaaS products, including AutoProspector, Insight, and ReContact. Built a modular design system for cross-product consistency and refined user journeys to improve agent workflows and lead generation.

Figma Design Systems Adobe CC UX UI Design User Journey Mapping Prototyping

UX UI Designer & Visual Strategist

Bejo Ltd | Kayanee

Oct 2023 - Present (1 year 8 months)

Designed bilingual web and mobile experiences for a high-traffic luxury e-commerce platform. Mapped end-to-end UX flows and built UI for wellness class bookings, product discovery, and omnichannel integration.

Figma Design Systems Adobe CC Shopify UI Design

UX UI Designer & Researcher

Sitekit | NHS

Dec 2022 - Present (2 years 6 months)

Designed high-fidelity UI for the NHS Digital Staff Passport, aligning with GDS accessibility and usability standards. Worked end-to-end on service flows, wireframes, prototypes, and handoffs using Figma.

Adobe XD Accessibility UX Research Figma Wireframing Prototyping

UX UI Designer

Pirean | Phoenix 365 (Microsoft)

Dec 2021 - Present (3 years 6 months)

Built modular components for a design system used across enterprise security and workflow tools. Partnered with developers to implement scalable UI while balancing system constraints and user needs.

Figma Accessibility Design Systems Component Libraries UI Design Documentation

Education

Degrees, certifications, and relevant coursework

University of York

MSc Human-Centered Interactive Technologies, Human-Centered Interactive Technologies

Completed a Master of Science in Human-Centered Interactive Technologies. Focused on the intersection of human behavior and interactive systems.

Suor Orsola Benincasa University

BSc Cognitive Psychology, Cognitive Psychology (Ergonomics)

Earned a Bachelor of Science in Cognitive Psychology with a specialization in Ergonomics. Studied the principles of human cognition and their application to design.