Simon Yoseph

Led the design of an internal platform to manage infrastructure planning appeals, improving data handling efficiency and decision-making workflows. Designed role-specific dashboards and tools for managing appeals, increasing visibility and reducing time spent navigating case files by 40%.

Increased subscription rates from 15 to 200+ in 2 months along with user retention, through data-driven testing and user research insights. Led rebranding efforts, mobile app redesign, and development of a comprehensive design system for the organisation.

Led design efforts on projects in the renewable energy sector, launching an information hub to educate customers on products to reduce carbon emissions. Conducted extensive user research and user tests to understand user behavior in large purchases and gain feedback on the information hub.

Led design and product initiatives within the Incident Management team, building tools and systems to help software engineers record incidents and mitigate system failures. Created designs and processes that successfully decreased the average time to report an incident from 8 minutes to 3 minutes.

Worked on Accuport, a B2B innovation product for shipping management companies to optimize engine oil procurement, from alpha stage to market launch. Conducted user interviews and created features like the Lift simulation tool to compare purchasing scenarios and analyze patterns.

Led the end-to-end redesign of the Deliveroo mobile app, focusing on enhancing user engagement through personalized features. Conducted user research sessions and developed high-fidelity prototypes using Figma, ensuring brand consistency and accessibility.

Developed concepts and innovative features for managing personal and business finances, focusing on budgeting, expense tracking, and report generation. Conducted user research to identify pain points, leading to intuitive interfaces that streamlined expense tracking and reduced administrative overhead.

Worked on projects across all YNAP e-commerce brands, focusing on the redesign of My Account and checkout sections of websites. Delivered a fully responsive white-label checkout application, providing an intuitive and unified user experience across all brands.

Produced pixel-perfect designs for website home pages on mobile and app platforms, updated twice a week. Designed digital marketing assets and banners for affiliate and third-party platforms, and branded social media campaigns.

Redesigned the layouts for the entire website during a re-brand, creating wireframes and layouts prototyped using InvisionApp. Designed flyers and social media assets for promotions, enhancing the digital platform for a friendly user experience.

Studied Graphic Design Communications at the University of the Arts London from 2013 to 2015. Focused on developing skills in visual storytelling and observational techniques.

Undertook an internship at B Side by Wale, where I was involved in the company's rebranding efforts. My responsibilities included redesigning website layouts, creating wireframes, and prototyping designs using InvisionApp.