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Paulina Casillas

@paulinacasillas1

Finds the operational gap, standardizes the process, leaves things running — Operations Coordinator with a 15% productivity track record.

Mexico

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What I'm looking for

Looking for a fully remote Operations Coordinator or Business Operations Coordinator role with an async-first, worldwide team. Comfortable with cross-functional coordination, workflow optimization, and process standardization across time zones with no direct supervision. Open to companies of any size that prioritize autonomy and clear documentation over real-time meetings.

Operations Coordinator, 3+ years, 15% productivity increase · 20% inventory efficiency · up to 25% faster event turnaround — across e-commerce, warehouse, and live international events in Mexico and New Zealand.

Turns operational chaos into systems that scale: diagnoses why something broke, builds the fix, and leaves it running unwatched.
Uses data and AI to improve inventory, productivity, and event operations across remote, international, async-first teams.

Particularly curious about industries in women's health and equity, wellness, entertainment, and hospitality, with growing interest in fintech — always open to discovering new spaces.

Experience

Work history, roles, and key accomplishments

Current

Operations & HR Manager

Current

Casa Maca

Jun 2025 - Present (1 year 1 month)

Diagnosed workload-visibility gaps causing task overload; built a scheduling system driving full team adoption. Redesigned warehouse layout and labeling, cutting missing inventory ~25%. Built a training program lifting productivity 15%. Cleaned a 6,200-record CRM database, removing ~2,000 duplicates for a Klaviyo win-back campaign. Closed return/privacy policy gaps for PROFECO compliance.

Policy Compliance Process Standardization Workflow Optimization Data Cleanse Training CRM Inventory Management

Events & Hospitality Operations

New Zealand

Oct 2023 - Oct 2024 (1 year)

Halted sales on unlabeled supplier product mid-event, securing signed liability documentation to protect the company. Diagnosed setup/teardown inefficiencies in real time, cutting turnaround up to 25%. Redistributed bar tasks by strength, resolving overload during peak service. Coordinated rotating teams of 30+ staff across events with 5,000+ attendees.

Event Coordination Risk Management Team Coordination Escalation Management

Co-Founder & Operations Lead

Tierra Bruja

Jun 2020 - Oct 2023 (3 years 4 months)

Built brand identity and end-to-end e-commerce operations from scratch, establishing fulfillment workflows and supplier coordination across physical and digital channels. Coordinated cross-functional teams, managed timelines, and ran weekly alignment meetings from concept to market.

Project Management Supplier Coordination Cross Functional Collaboration Sales Funnels

Co-Founder & Operations Lead

Tierra Bruja

Jun 2020 - Oct 2023 (3 years 4 months)

Built brand identity and established end-to-end e-commerce operations from scratch, including fulfillment workflows and supplier coordination across physical and digital channels. Led project management and weekly alignment meetings to take the brand from concept to market.

Co founding Brand Identity E Commerce Operations Supplier Coordination Project Management Stakeholder Management

E-commerce &Visual Merchandising Manager

Casa Maca

Jun 2022 - Sep 2023 (1 year 3 months)

Applied SEO criteria to product descriptions and alt text to drive organic traffic, cutting return rates ~18%. Benchmarked leading fashion sites for high-converting presentation elements and ran manual A/B tests using models with distinct features, increasing sales of top 10% SKUs by 22%.

E Commerce Operations SEO Return Rate Reduction Visual Merchandising